In the fast-paced world of internet marketing, efficiency and productivity are key. Hiring a virtual assistant (VA) can significantly enhance your marketing efforts by taking on various tasks, allowing you to focus on strategy and growth. At Roocruit, we looked through the steps to hire a virtual assistant for internet marketing, ensuring you find the right fit for your business needs.

Why Hire a Virtual Assistant for Internet Marketing?

A virtual assistant can handle numerous tasks, such as:

• Social media management
• Content creation and scheduling
• Email marketing
• SEO and keyword research
• Data analysis and reporting
• Customer service

When you compare the cost of hiring a full-time employee versus a Virtual Assistant or even performing the work yourself, various financial considerations arise.

In contrast, a Virtual Assistant charging £28 per hour for 20 hours a week would be around £29,120 annually. However, since most Virtual Assistants typically work part-time on a flexible basis, this cost can often be significantly reduced. By delegating these tasks to a VA, you can free up your time to focus on higher-level strategic activities, ultimately improving your marketing outcomes. “Businesses that use VAs can save up to 78% on operating costs.” (source: Virtalent)

Steps to Hire a Virtual Assistant for Internet Marketing

1. Identify Your Needs

Before you begin the hiring process, clearly define what tasks you need help with. Make a list of responsibilities you want your virtual assistant to handle. This will help you find a candidate with the right skill set and experience. “Determine which tasks you want to delegate and the skills required to complete them. This will help you create a detailed job description and find the right candidate.” (source: floowitalent)

2. Determine Your Budget

Virtual assistant rates can vary widely based on experience, location, and the complexity of tasks. Determine your budget beforehand to narrow down your search and ensure you find a VA who fits your financial constraints. “The average hourly pay for a Virtual Assistant in United Kingdom is £15.26 in 2024.” (source: Payscale)

Did you know? A virtual assistant with RooCruit starts from £12.50 per hour (including our fees)

3. Create a Detailed Job Description

A well-crafted job description is crucial to attracting the right candidates. Include the following in your job description:

• A brief introduction about your company
• A detailed list of tasks and responsibilities
• Required skills and qualifications
• Preferred experience in internet marketing
• Working hours and availability
• Compensation and benefits

“A winning job description format includes both must-have skills and nice-to-have (or preferred) skills needed to succeed in the role.” (source: Forbes)

4. Search for Candidates

Finding qualified virtual assistants can be daunting without the right resources.There are several platforms where you can find virtual assistants, including:

• RooCruit: Roocruit arefully matches you with candidates who have the specific skills and experience you require. This ensures you find a VA who can seamlessly integrate into your business operations.
• PeoplePerHour: A UK-based freelance marketplace with a wide range of VAs specializing in internet marketing.
• Upwork: A popular freelance marketplace with a wide range of VAs specializing in internet marketing.
• Fiverr: Another freelance platform where you can find VAs offering specific services at various price points.
• Freelancer: A platform for hiring freelancers across various domains, including internet marketing.
• Remote job boards: Websites like We Work Remotely and Remote.co list job postings for remote positions, including virtual assistants.
• Social media and professional networks: LinkedIn and Facebook groups dedicated to virtual assistants can also be valuable resources for finding candidates.

Numerous online platforms specialize in connecting businesses with skilled virtual assistants. RooCruit stands out as a dedicated platform that caters to businesses seeking VAs proficient in internet marketing. RooCruit stands out by offering a curated pool of virtual assistants who undergo rigorous vetting processes to ensure competence and reliability in digital marketing tasks.

5. Screen and Interview Candidates

Once you have a list of potential candidates, screen their profiles and resumes to shortlist those who meet your requirements. Conduct interviews to assess their skills, experience, and compatibility with your business. During the interview, ask questions related to:

• Their experience with internet marketing tasks
• Familiarity with marketing tools and platforms (e.g., Hootsuite, Mailchimp, Google Analytics)
• Examples of past projects or results achieved
• Availability and communication preferences

“Before committing long-term to a VA, you’ll want to screen them properly.” (source:wing assistant)

6. Test Their Skills

Before making a final decision, consider assigning a small test project to evaluate the candidate’s skills and work quality. This will give you a better idea of their capabilities and how well they can handle your specific tasks. “Based on two million data points, some pre-employment tests can improve hiring efficiency by 74%” (source: The hire talent)

7. Onboard Your Virtual Assistant

Once you’ve selected the right candidate, the onboarding process is crucial for a smooth transition. Provide them with the necessary tools, access to relevant accounts, and clear instructions on their tasks. Establish communication channels and set expectations for regular updates and progress reports. “Navigating the VA onboarding process effectively is crucial, as research from the Society for Human Resources Management (SHRM) highlights a staggering turnover rate—up to 50 percent during the first 18 months of employment.” (source: Virtulalatinos)

8. Monitor and Provide Feedback

Regularly monitor your virtual assistant’s performance and provide constructive feedback to help them improve. This will ensure they stay aligned with your goals and contribute effectively to your internet marketing efforts. 

Finding the perfect virtual assistant can be daunting, but you don’t have to go through it alone. Look no further than RooCruit. Our team specializes in connecting businesses with skilled professionals who are ready to make an impact. Here’s how RooCruit can help you find the ideal virtual assistant for your internet marketing needs:

• Expert Matching: RooCruit’s team carefully matches you with candidates who have the specific skills and experience you require. This ensures you find a VA who can seamlessly integrate into your business operations.
• Video Profiles: Within 24 hours of sharing your brief, RooCruit provides three video profiles of potential candidates. This allows you to get a better sense of each candidate’s personality and communication style before making a decision. “All you need to do is share a brief with us and we’ll send 3 video interviews in under 24 hours from people who have the experience to handle your extra work!”
• Comprehensive Screening: RooCruit handles the initial screening and vetting process, saving you time and ensuring you only interview top-tier candidates. 
• Support and Guidance: RooCruit offers ongoing support throughout the hiring process, from initial consultation to final selection, ensuring a smooth and efficient experience.

With RooCruit, you can be confident that you’re hiring the best virtual assistant for your internet marketing needs. Learn more about how RooCruit can assist you here.

Hiring a virtual assistant for internet marketing can be a game-changer for your business’s success. By leveraging platforms like RooCruit, you gain access to a talented pool of VAs who specialize in driving online growth through effective digital marketing strategies. Whether you’re looking to enhance social media presence, optimize SEO, or streamline email campaigns, a skilled VA can make all the difference.

Ready to optimise your internet marketing strategy with a skilled virtual assistant?

Look no further than RooCruit. Our team specializes in connecting businesses with skilled virtual assistants, who are ready to make an impact. Click here to schedule a call with a member of our team. Share your brief, and within 24 hours, we’ll provide you with three video profiles from experts who could be an excellent match for your requirements.