Data Reveals Which Marketing Roles Are Being Done Remotely for Companies

RooCruit

Oct 19, 2024

At RooCruit, we recently conducted an in-depth analysis of our placement data to uncover insights into the remote marketing landscape, including industries engaging remote marketers, sought-after roles, and daily engagement durations. Here's what we found:

Top 5 Industries Embracing Remote Marketing Roles:

Marketing Agencies – 43%
Technology fiems – 16%
E-commerce stores – 9%
Financial services – 8%
Health & Wellness – 5%

It's not surprising that marketing agencies rank at the top of the list. Our clients find immense value in tapping into our remote talent pool to bolster their service delivery. Securing local talent willing to dedicate just 2-4 hours per day, particularly those with specialized marketing skills, proves to be a considerable challenge, but RooCruit offers agencies the flexibility and expertise to tap into a diverse talent pool effortlessly.

The significant presence of the technology and e-commerce sectors in our data underscores their openness to remote work methodologies. “The tech industry, in particular, leads in offering remote job opportunities” , aligning with a growing trend towards flexible work arrangements.

— (source: Remote.com)

How many hours per day are remote marketers being hired for?

1 hour day: 12%

2 hours per day: 33%

4 hours per day: 40%

8 hours per day: 15%

Our data suggests that the majority of remote marketing placements (85%) require between 1 to 4 hours of work per day, reflecting a preference for part-time arrangements over full-time commitments across industries.

What roles are remote marketers doing for our clients?

Data taken from over 253 remote marketing placements with RooCruit Pros

Key insights from roles data:

Our data suggests content creators have the most diverse hour split. Content creators, for instance, exhibit a varied distribution of hours due to the multifaceted nature of their work, ranging from social media management to graphic design and video editing. On the other hand, roles like account managers necessitate full-time availability for client interactions and coordination.

Interestingly, none of our clients are booking SEO specialists, copywriters, or paid media managers for full 8-hour days. This may seem surprising, especially considering that many clients are agencies. However, it appears that these roles can efficiently fulfil their tasks within 2 to 4 hours per day, making part-time arrangements economically attractive.

On the other hand, all our account managers are booked for full 8-hour days, likely due to their need to be consistently available for client calls, correspondence, and coordination. Marketing coordinators focus more on internal team collaboration and often do not require full-time hours.

Data shows companies from all industries are open to remote, part-time marketers

The data suggests that companies across industries are receptive to hiring remote, part-time marketers. This reflects a broader trend of preferring experts for fixed weekly hours over hiring entry-level marketers and providing internal training. Results of the data show roles that offer flexibility or the option to work entirely outside of an office setting are now the most sought-after among the workforce.

“The demand for remote job roles has surged by 159% in the past decade”, reflecting a growing trend observed in various industries offering remote work opportunities to employees. (source: Remote.com)

This shift underscores a growing recognition of the benefits of adaptable work arrangements that prioritize work-life balance. “65% of the workforce is seeking alternatives to traditional 9-5 desk jobs” signalling a growing demand for flexible work arrangements and virtual office spaces. (Source: Londonlovesbusniness)

It’s evident that SMEs have a preference for flexible hiring arrangements, leveraging platforms like RooCruit to access competent marketers without committing to full-time roles. This highlights a shift towards agile workforce solutions tailored to the specific needs and budget constraints of SMEs.

Ready to explore your hiring options with RooCruit? Click here to schedule a call with a member of our team. Share your brief, and within 24 hours, we’ll provide you with three video profiles from experts who could be an excellent match for your requirements.

Data Reveals Which Marketing Roles Are Being Done Remotely for Companies