Hiring a Google Ads specialist is a crucial step for many businesses looking to maximize their online advertising efficiency and ROI. However, the costs associated with hiring a full-time PPC (Pay-Per-Click) manager can vary significantly depending on the location. At Roocruit, we will compare the current salary trends for Google Ads specialists in London and New York, and how these compare to the pricing offered by us for a role. Let’s explore the findings:

Salary Comparison

When it comes to hiring a Google Ads specialist, businesses in major cities like London and New York face a common dilemma – the high cost of recruitment.

Salary Overview for Google Ads Specialists in London

In London, the salary for a Google Ads PPC manager varies based on experience and the specific demands of the role. “The average salary for a Pay-Per-Click (PPC) Manager in London, England is £36787 in 2024.” (source: Payscale)

 According to recent data:

• Entry-level PPC managers with 0-3 years of experience earn between £30,000 and £55,000 per year. (Payscale)​​
• Mid-career professionals with 3-5 years of experience typically earn between £35,000 and £70,000 annually. (Morgan McKinley)​​
• Senior roles or those with over 5 years of experience can command salaries from £40,000 up to £90,000 per year​. (Reed)​

Salary Overview for Google Ads Specialists in New York

In New York, the salary expectations for PPC managers are generally higher due to the increased cost of living and the competitive job market. “As of May 15, 2024, the average annual pay for a Google Ads Specialist in the New york, United States is $62,671 a year.” (source: ZipRecruiter) 

 According to recent data:

• Entry-level PPC managers in New York can expect to earn between $55,000 per year.(Talent)
• Mid-level professionals with a few years of experience might see salaries ranging from $70,000 to $100,000 annually (Payscale)​
• Senior PPC managers and those in leadership positions can earn upwards of $100,000, with top salaries reaching as high as $130,000 or more​. (Morgan McKinley)​​.

“The majority of Google Ads Specialist salaries New York City, NY are sitting on the 75th percentile $72,955” (source: ZipRecruiter)

For more details, you can view salary information for London here and for New York here.

RooCruit’s Competitive Advantage

RooCruit offers a compelling alternative to hiring locally by providing experienced media buyers at a more competitive rate. Our pricing for a full-time Google Ads specialist is £2,150 per month for the UK and $2,750 per month for the USA. Annually, this translates to:

• Full-Time Role (UK): £2,150 per month / £25,800 per year
• Full-Time Role (US): $2,750 per month / $33,000 per year

Moreover, we understand that not all businesses have the workload to justify a full-time position. That’s why we offer flexible part-time options, allowing clients to take advantage of 2 or 4 hours per day of dedicated support from our experienced media buyers. This flexibility ensures you only pay for the time you need, making it an even more cost-effective solution.

Benefits of Hiring Through RooCruit

• Cost Efficiency: With salaries in London and New York being considerably higher, RooCruit offers a cost-effective solution without compromising on quality.
• Experienced Professionals: Our specialists have extensive experience in both UK and US markets, managing Google ad spends ranging from £1,000 to £100,000 per month.
  • At RooCruit, we bridge this gap by providing paid media specialists with extensive experience in both the UK and US markets. Our talent pool boasts professionals with a proven track record of managing Google ad spends ranging from £1,000 to £100,000 per month. What’s more, our specialists come equipped with remote working experience, ensuring seamless collaboration regardless of geographical boundaries.
• Flexibility: Clients can adjust the workload based on their needs, whether they require part-time or full-time support.
• Remote Work Capabilities: Our team is proficient in remote working, ensuring seamless integration with your existing operations regardless of geographical barriers.

The Challenge of Finding Local Talent

From conversations with clients, we understand that experienced media buyers are difficult to find locally and often demand high salaries. The current job market highlights a scarcity of qualified candidates, further driving up the costs. This scarcity not only impacts the hiring budget but also the time and resources spent on recruitment processes.

The Current Landscape: Job Market Insights

To gain a comprehensive understanding of the costs associated with hiring Google Ads specialists, it’s essential to delve into the current job market in prominent digital marketing hubs like London and New York.

Key findings:

• Salary Trends in London and New York: According to data from Glassdoor and PayScale, the average annual salary for a Google Ads specialist in London ranges from £25,000 to £50,000, “The average salary for a Google PPC Manager in London is £35,000 to £50,000 per year” (source: Totaljobs), while in New York, it ranges from $50,000 to $90,000. “Top-tier Google PPC Managers in New York can earn upwards of $100,000 annually”(source: Glassdoor) These figures align with the salary ranges mentioned, indicating consistency in the market. 
• Job Postings and Demand: Analyzing job postings on Indeed, LinkedIn, and other job boards reveals a steady demand for Google Ads specialists in both London and New York. Businesses across various industries, including e-commerce, technology, and digital marketing agencies, are actively seeking professionals with expertise in managing Google Ads campaigns. “There is a continuous demand for digital marketing professionals, paid ad specialists are always in demand, and thus there is always a way of getting paid as a Google Ads specialist.” (Source: Ads Institute)
• Challenges in Hiring Locally: Conversations with industry experts and businesses confirm the challenges associated with hiring Google Ads specialists locally. Many businesses struggle to find qualified candidates who possess the necessary skills and experience, leading to increased competition and higher salary demands. “Google Ads campaigns aren’t for the faint of heart, nor are they for PPC generalists” (source: Hawksem)
• RooCruit’s Value Proposition: Through interviews with RooCruit clients and case studies, it becomes apparent that RooCruit offers a compelling value proposition for businesses looking to hire Google Ads specialists. Clients appreciate the flexibility, cost-effectiveness, and quality of talent provided by RooCruit, enabling them to overcome hiring challenges and achieve their advertising goals. “Saving you up to 50% on your staffing costs without sacrificing quality!” 

In the competitive landscape of digital advertising, securing top-tier talent for managing Google PPC campaigns is essential for businesses looking to stay ahead of the curve. While traditional hiring practices may entail hefty salaries and limited flexibility, RooCruit offers a cost-effective solution that combines competitive pricing with unparalleled expertise. 

Our flexible working arrangements and experienced specialists make us the ideal choice for businesses looking to optimize their Google Ads campaigns without breaking the bank. Say goodbye to recruitment woes and hello to seamless, cost-effective staffing solutions with Roocruit.

Are You Ready to Discover Top-Tier Talent?

Look no further than RooCruit. Our team specializes in connecting businesses with skilled professionals who are ready to make an impact. Click here to schedule a call with a member of our team. Share your brief, and within 24 hours, we’ll provide you with three video profiles from experts who could be an excellent match for your requirements.