RooCruit Candidate:
Roo1467
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About the Candidate
More than 6 years’ experience in data analysis in SEO & PPC with a passion for online and digital marketing. My portfolio ranges from local businesses to global organisations in highly regulated industries (such as healthcare, finance, transportation, SaaS, insurance, legal service, manufacturing, construction, trade and hospitality, media and entertainment, wholesale and distribution), primarily focusing on lead and demand generation across most major ad platforms. I am a dedicated and hands-on digital marketing specialist operating in both B2B and B2C markets.
Area of Expertise
Google Ads, Campaign Management, Monthly Reporting and Strategies
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: SEO and PPC Strategist
Duration: 6
Key Responsibilities: Comprehensive campaign development across Search, Display,DemandGen, Shopping, and Performance Max networks
Managing more than 10 accounts helping lead generation by 40% to most of ecommerce projects within a year, contributing significantly to quarterly sales goals.
Leading and training a cross-functional team to integrate CRM systems, improving campaign tracking accuracy and reducing reporting errors.
Involved in onboarding new clients, auditing existing clients, managing setups, maintaining campaigns and reporting on performance monthly as well as strategising and recommending changes for continual improvements.
Advanced audience segmentation and targeting
Smart and manual bidding strategy implementation
Conversion Rate optimization
Detailed performance tracking and ROI analysis
Technical SEO integration for WordPress & Shopify platforms
