Candidate Profile

    Roo1452

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    About

    I am a dedicated and results-driven Senior Marketing and Communications Strategist with over 8 years of experience in fast-paced environments. I specialize in developing data-driven strategies that enhance brand visibility, optimize marketing campaigns, and drive business growth. With expertise in B2B and B2C marketing, I am highly adaptable and continuously seek opportunities to refine my skills. I am passionate about delivering innovative solutions that align with business goals and foster strong relationships with stakeholders.

    Proficient in

    Strategic Marketing & CommunicationAdvanced Analytics & Market ResearchSocial Media Strategy & Campaign ManagementBrand Development & AwarenessCross-functional Team LeadershipB2B & B2C MarketingStakeholder Engagement & Relationship ManagementBudget Management & ROI OptimizationeCommerce Marketing & Funnel StrategyAI-Enhanced Content Creation
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    AI Enhanced Marketing & Social Media Manager
    Sales & Marketing Coordinator
    Senior Marketing Analyst

    Key Responsibilities in Most Recent Role

    Job Title: AI Enhanced Marketing & Social Media Manager

    8 years
    • Planned, launched, and optimized paid social campaigns across Meta, LinkedIn, Pinterest, and TikTok using AI tools.
    • Developed AI-enhanced marketing strategies to grow brand visibility, engagement, and conversions across B2B and DTC verticals.
    • Managed organic content calendars and execution for a family of wellness brands.
    • Utilized AI platforms (ChatGPT, Meta AI) for ideation, design, copywriting, and automation.
    • Led marketing initiatives to align with Shopify analytics, seasonal trends, and brand storytelling.
    • Provided strategic guidance on social campaigns and assisted creative teams in asset development using Canva and Adobe Suite.
    • Reported directly to the Creative Director while leading cross-functional collaboration for campaign success.

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