RooCruit Candidate:
Roo1446
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About the Candidate
Data-driven and fully bilingual (English/Spanish) Digital Marketing expert specializing in building and executing end-to-end growth strategies. Adept at combining technical SEO, content creation, and multi-channel ad campaigns (Google/Meta Ads) to expand brand presence and create a predictable client acquisition funnel.
Area of Expertise
SEO & Analytics: SEMrush, Ahrefs, Google Analytics 4, Google Search Console, HotJar, Google Business Profile
CMS & Development: WordPress, HTML5, CSS3, JavaScript, Shopify
Paid Media (PPC): Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
Design & Content: Canva, ChatGPT, Gemini, CapCut, Adobe Suit
Email & CRM: Mailchimp, HubSpot, ActiveCampaign, GoHighLevel
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: SEO & PPC Specialist
Duration: 4
Key Responsibilities: Implemented a comprehensive SEO and UGC strategy that successfully reduced Google Ads dependency and lowered ad spend.
Restructured Meta Ads campaigns by refining creatives, decreasing the Cost Per Acquisition (CAC) from $700 to $400 (Mx Pesos).
Directed a multi-channel holiday campaign (Meta Ads, Email) that achieved a 3x Return on Investment (ROI) during the peak Q4 season.
Launched a micro-affiliate program, boosting social proof and engagement.
Implemented strategic website optimizations (upsells, bundling) that increased the Average Order Value from $38 to $52
