Candidate Profile

    Roo1437

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    About

    Performance Marketing Manager with over 12 years’ of experience.

    Proficient in

    Performance MarketingGrowth HackingBudget Planning & Projected PerformanceContent CreationCommunity ManagementPaid Media BuyingReporting & AnalyticsProject ManagementSocial Media Planning & StrategyTeam ManagementPresenting
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    12 years

    Previous Roles

    3

    Work History

    Performance Marketing Manager
    Social Media Lead
    Social Media Manager

    Key Responsibilities in Most Recent Role

    Job Title: Performance Marketing Manager

    12 years
    • Media buying: Facebook, Instagram (Meta), Google, Bing/Microsoft, TikTok, Twitter/X, LinkedIn, Verizon/Yahoo, Takealot (Includes campaign strategy, planning, setup, implementation, optimization etc.).
    • Campaign types/objectives include Brand Awareness, Lead Generation, Conversion, App Install, Video Views, Engagement, Recruitment & Employer Brand (LinkedIn).
    • Social Media: Content creation, community management
    • Reporting & analytics: CPA, CPL, conversion rates, ROAS
    • Budget management: Spend allocation, projections
    • Email marketing, growth hacking, Shopify e-commerce
    • Tools: Facebook Business Manager, Google Suite, Sendgrid, Autopilot, Freshsales, Hubspot, Shopify, Hotjar, Braze

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