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Performance-driven marketing professional with 6+ years of experience in performance marketing,
digital media planning, account management, and partnership development. Skilled in multichannel
paid advertising (Google Ads, Meta Ads, Reddit, LinkedIn, TikTok, Twitter), with proven expertise in
campaign optimization, client negotiation, and growth strategy. Bilingual in English and Portuguese,
passionate about helping companies maximize performance and achieve scalable results.
Plan and optimize multichannel paid campaigns across Google Ads, Meta Ads, Reddit Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads, focused on acquisition and ROAS.
Key Responsibilities: Plan and optimize multichannel paid campaigns across Google Ads, Meta Ads, Reddit Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads, focused on acquisition and ROAS.
Manage a €35,000 monthly budget, ensuring efficient allocation across search and social platforms.
Conduct audience segmentation, A/B tests and campaign optimization to drive qualified traffic.
Implement and manage tracking systems in Google Tag Manager, GA4, and Google Ads for accurate performance measurement.