Candidate Profile

    Roo1426

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    About

    Dynamic and results-driven leader with 13+ years of cross-functional experience in operations, marketing and client success across publishing, technology, digital marketing and cybersecurity industries. Recognised for optimising business functions, driving profitability and scaling marketing performance through data-driven strategy and HubSpot-led inbound execution. Adept at building high-performing teams, unifying corporate identity and delivering measurable growth for clients and organisations. Known for turning complex challenges into streamlined, profitable solutions that align with long-term business objectives.

    Proficient in

    Business OptimisationMarketing StrategyClient SuccessProfitability GrowthHubSpot Inbound ExecutionBrand DevelopmentOperations LeadershipKPI Tracking
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    13 years

    Previous Roles

    3

    Work History

    Marketing & Operations Specialist
    Operations Director
    Senior Inbound Success Strategist

    Key Responsibilities in Most Recent Role

    Job Title: Senior Inbound Success Strategist

    13 years
    • Supported clients in adopting HubSpot by tailoring onboarding to their needs, while managing and optimising client portals, workflows, and reporting dashboards in line with contracts, driving campaign efficiency gains of 20%+.
    • Acted as primary advisor for high-value clients, strengthening relationships and enabling account growth.
    • Executed SEO, keyword strategies and inbound campaigns, resulting in improved lead conversion rates.
    • Produced performance reports and data-driven insights that guided strategy and delivered consistent ROI improvements.
    • Integrated AI tools into campaign delivery, boosting productivity and content turnaround times.
    • Ensured milestones, specifications, deadlines, and budgets were consistently met by overseeing projects from kick-off to launch using the Teamwork project management system.
    • Partnered with internal strategy teams to align messaging, brainstorm growth opportunities, and ensure inbound best practices were applied to deliver high-quality results.

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