Candidate Profile

    Roo1405

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    About

    Highly certified and results-driven Google Ads Specialist with 2+ years of dedicated experience in digital campaign management, consistently driving strong client ROI. Possessing a deep understanding of Google Ads (Search, Display, Shopping, YouTube) and Google Tag Manager, I excel at developing data-driven strategies for increased visibility, traffic, and conversions. My extensive background in capital sales (vehicles and property) as well as advertising provides a unique, client-centric perspective, enabling me to genuinely “listen to understand” and translate business objectives into effective paid search strategies. I am committed to continuous learning and eager to leverage my skills within a sophisticated team environment.

    Proficient in

    Google Ads Expertise: SearchDisplayShoppingYouTube AdsPerformance MaxBid ManagementAudience TargetingKeyword ResearchCompetitive AnalysisA/B TestingLanding Page Optimization.Analytics & Tracking: Google Analytics (GA4)Google Tag Manager (GTM)Conversion TrackingCustom ReportingData Interpretation.Digital Marketing Platforms: Google Ads (Profient)Meta Ads (Facebook AdsInstagram Ads – Experience in delivering results).Tools: Google Ads ManagerGoogle Keyword PlannerGoogle Ads EditorHubSpotSalesforceSlackMonday.comand Dialers.Professional Skills: Client Relationship ManagementStrategic PlanningData-Driven Decision MakingExcellent Communication & PresentationRemote Work ProficiencyProblem-SolvingContinuous Learning.Certifications: Google Ads (SearchDisplayCreativeMeasurementShopping)Google AnalyticsAI-Powered Shopping.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    2 years

    Previous Roles

    3

    Work History

    Google Ads Specialist
    Sales
    Sales & Advertising

    Key Responsibilities in Most Recent Role

    Job Title: Google Ads Specialist

    3 years
    • Developed and executed comprehensive Google Ads strategies for a portfolio of approximately 20 diverse clients, including Search, Display, and P/Max campaigns, consistently achieving strong ROI and enabling gradual scaling of advertising budgets.
    • Conducted in-depth keyword research and competitive analysis to identify strategic opportunities, structuring campaigns for optimal relevance and performance using a micro-concept ad group approach.
    • Managed and optimized bidding strategies, ad copy, and targeting across multiple campaigns, focusing on maximizing performance metrics (CTR, CPC, CPA, ROAS, Quality Score) and ensuring cost efficiency within client budgets.
    • Independently implemented and maintained Google Tag Manager solutions for precise conversion tracking and analytics integration, proactively resolving technical issues through regular engagement with Google Support.
    • Monitored and analyzed campaign performance using custom reporting metrics tailored to client-specific needs, translating data into actionable insights for continuous optimization.
    • Collaborated with clients to align paid search strategies with broader marketing objectives, providing strategic guidance and presenting performance updates.
    • Maintained proficiency in Google Ads Manager and stayed current with platform updates and industry trends to ensure competitive and effective campaign performance.

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