RooCruit Candidate:
Roo1405
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About the Candidate
Highly certified and results-driven Google Ads Specialist with 2+ years of dedicated experience in digital campaign management, consistently driving strong client ROI. Possessing a deep understanding of Google Ads (Search, Display, Shopping, YouTube) and Google Tag Manager, I excel at developing data-driven strategies for increased visibility, traffic, and conversions. My extensive background in capital sales (vehicles and property) as well as advertising provides a unique, client-centric perspective, enabling me to genuinely “listen to understand” and translate business objectives into effective paid search strategies. I am committed to continuous learning and eager to leverage my skills within a sophisticated team environment.
Area of Expertise
Google Ads Expertise: Search, Display, Shopping, YouTube Ads, Performance Max, Bid Management, Audience Targeting, Keyword Research, Competitive Analysis, A/B Testing, Landing Page Optimization.
Analytics & Tracking: Google Analytics (GA4), Google Tag Manager (GTM), Conversion Tracking, Custom Reporting, Data Interpretation.
Digital Marketing Platforms: Google Ads (Profient), Meta Ads (Facebook Ads, Instagram Ads – Experience in delivering results).
Tools: Google Ads Manager, Google Keyword Planner, Google Ads Editor, HubSpot, Salesforce, Slack, Monday.com, and Dialers.
Professional Skills: Client Relationship Management, Strategic Planning, Data-Driven Decision Making, Excellent Communication & Presentation, Remote Work Proficiency, Problem-Solving, Continuous Learning.
Certifications: Google Ads (Search, Display, Creative, Measurement, Shopping), Google Analytics, AI-Powered Shopping.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
2
Current and Previous Roles:
Relevant Experience
Job Title: Google Ads Specialist
Duration: 2
Key Responsibilities: Developed and executed comprehensive Google Ads strategies for a portfolio of approximately 20 diverse clients, including Search, Display, and P/Max campaigns, consistently achieving strong ROI and enabling gradual scaling of advertising budgets.
Conducted in-depth keyword research and competitive analysis to identify strategic opportunities, structuring campaigns for optimal relevance and performance using a micro-concept ad group approach.
Managed and optimized bidding strategies, ad copy, and targeting across multiple campaigns, focusing on maximizing performance metrics (CTR, CPC, CPA, ROAS, Quality Score) and ensuring cost efficiency within client budgets.
Independently implemented and maintained Google Tag Manager solutions for precise conversion tracking and analytics integration, proactively resolving technical issues through regular engagement with Google Support.
Monitored and analyzed campaign performance using custom reporting metrics tailored to client-specific needs, translating data into actionable insights for continuous optimization.
Collaborated with clients to align paid search strategies with broader marketing objectives, providing strategic guidance and presenting performance updates.
Maintained proficiency in Google Ads Manager and stayed current with platform updates and industry trends to ensure competitive and effective campaign performance.
