RooCruit Candidate:
Roo1328
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About the Candidate
Architecting and executing data-driven growth strategies for B2B SaaS. I leverage my multidisciplinary background in digital marketing, integrated communications, and design to craft strategies that harmonize strong business performance with authentic human connection, driving meaningful impact and sustainable growth.
Area of Expertise
Strategic Marketing & Growth: Developing comprehensive B2B marketing plans focused on measurable outcomes like lead generation (+84% increase at current company), customer acquisition, pipeline acceleration, and CPL reduction (-22% at current company). Proficient in funnel design, inbound marketing, SEO optimization, paid media strategy (Google Ads, Meta Ads), Account-Based Marketing (ABM), and strategic storytelling.
CRM & Marketing Automation: Experience in HubSpot Sales Hub, complemented by hands-on experience with RD Station, Kommo and Zapier. I design, implement, and manage automated workflows across the entire customer lifecycle, significantly improving lead nurturing, conversion rates, attribution accuracy, and overall marketing ROI.
Marketing Operations & Process Optimization: Ability to build marketing functions from scratch and mature existing operations. I excel at structuring efficient workflows (currently implementing ClickUp for enhanced marketing process management) and defining processes.
Data-Driven Decision Making: Utilizing analytics and performance dashboards to rigorously track KPIs, derive actionable insights, inform strategic pivots, and demonstrate the tangible business value of marketing investments.
Experience & Availability
International Experience:
Yes
Availability:
10 - 20 hours a week
Years Experience:
10
Current and Previous Roles:
Relevant Experience
Job Title: Marketing Manager
Duration: 10
Key Responsibilities: Shaping and executing the company’s marketing strategy, focusing on driving growth, optimizing operations, and leveraging technology for measurable results. Reporting to the Head of Marketing, I collaborate closely with Sales, Content, Paid Media, and Dev teams.
CRM & Marketing Automation Leadership: Led the integration and optimization of HubSpot, RD Station, and Kommo using Zapier. Designed and implemented automated workflows that significantly improved lead management, attribution, and performance visibility.
Process Optimization & Marketing Ops: Currently structuring and streamlining marketing processes using ClickUp to enhance team efficiency and project management.
Lead Connection Automation Project: Participated on the development of an automated lead connection solution integrating HubSpot and N8N with the development team. This initiative boosted the lead connection rate from 39% (with 10 SDRs) to 95% (with 3 SDRs), optimizing resource allocation, while also reducing average sales cycle from 37 to 33 days in 4 weeks.
Data Analysis & Reporting: Maintain and analyze performance dashboards to support data-driven decision-making and ensure alignment between marketing activities and business objectives.
Cross-Functional Collaboration: Work across departments to ensure cohesive campaign execution, support sales enablement, and manage stakeholder expectations. Recently began managing marketing demands for other brands within the holding company.
My focus is on building scalable, efficient, and data-informed marketing operations that directly contribute to the company’s growth objectives, utilizing expertise in HubSpot, automation tools (Zapier), process design, and strategic B2B marketing.
