RooCruit Candidate:
Roo1322
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About the Candidate
Marketing Professional with over 12 years of experience.
Area of Expertise
Salesforce.com, Pardot, HubSpot, Chase Software, Email Marketing Campaigns, Basic HTML editing and coding, Canva design and editing (expert), Website Updates – WordPress, Social Media Advertising (LinkedIn, Facebook), Product Content Creation – writing and agency liaison, Event Management, Webinar Hosting, Marketing Database Nurture Campaigns, Google PPC Campaigns, Google Analytics, LinkedIn Campaign Manager, ZoomInfo
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
12
Current and Previous Roles:
Relevant Experience
Job Title: Senior Marketing Manager
Duration: 12
Key Responsibilities: Headed the marketing function with full ownership of strategic planning, campaign execution, and performance analysis.
Led the implementation of HubSpot as the central marketing CRM and automation platform, driving scalable campaign execution and measurable ROI.
Designed and managed audience segmentation in HubSpot based on job function and region to support targeted lead nurturing and campaign personalization.
Created and optimized campaign-specific landing pages, using HubSpot’s tools to increase conversion rates and track engagement metrics.
Built and deployed email marketing workflows, including multistage drip campaigns aligned with lead lifecycle stages and business objectives.
Leveraged buyer intent data for re-marketing and re-engagement campaigns, improving lead quality and sales conversion.
Developed custom HubSpot dashboards and funnel reports, including detailed insights into lead flow, campaign attribution, and inbound performance.
Designed and implemented a comprehensive Google Ads strategy, including keyword targeting, ad creation, and ongoing optimization for lead generation.
Set up and managed LinkedIn Campaign Manager, launching targeted paid campaigns aligned with industry topics and personas.
Regularly analyzed campaign results and made data-driven decisions to refine messaging, channels, and targeting.
