RooCruit Candidate:
Roo1321
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About the Candidate
Performance-driven media buyer with 5+ years of experience managing $3m+ in ad spend across Meta, Google, TikTok, and AppLovin. Skilled in creative testing, funnel optimization and multi-platform scaling. Known for bridging strategy and execution, collaborating across teams and driving measurable results through sharp audience targeting and continuous testing.
Area of Expertise
Media Platforms: Meta Ads, TikTok Ads, Google Ads, AppLovin
Analytics and Tools: Google Tag Manager, Google Analytics, Google Sheets, Slack, Asana, Notion, Miro
Creative: Photoshop, Copywriting, PremierePro
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
3
Current and Previous Roles:
Relevant Experience
Job Title: Media Buyer
Duration: 3
Key Responsibilities: Launched and optimized full-funnel campaigns across Meta, TikTok, Google and Bing
Conducted structured A/B testing for ads, copy, and landing pages to increase ROAS and reduce CPL/CPA
Synced campaign strategy with design, editing, and logistics teams to reflect real-time stock and shipping variables.
Analyzed and reported ROAS, CTR, and conversion data to guide creative and targeting optimizations.
