Candidate Profile

Roo1320

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About

Marketing Specialist with over 5 years of experience crafting conversion-optimized campaigns, managing automated flows, and developing cold outbound sequences in B2B SaaS. Skilled at translating marketing goals into persuasive email content that drives engagement and lead generation. Delivered 17K+ leads in 7 months, achieved a 38% landing page conversion rate, and consistently created emails aligned with brand voice and strategic goals.

Proficient in

Inbound marketingHubSpot CRMLifecycle marketinglead generationemail marketingMarketing Automationdigital marketingcopywritingContent StrategyB2B SaaS Marketingand Social Media Strategy.

International

Yes

Availability

Part-time or Full-time

Experience

4 years

Previous Roles

Work History

CRM Analyst

Marketing Analyst

Social Media

Key Responsibilities in Most Recent Role

Job Title: CRM Analyst

4 years

Created and optimized automated and outbound cold email sequences via HubSpot and SNOVio, directly supporting lead generation with 2,500+ new leads per month.
Created lead segmentations and conducted A/B tests to optimize email campaigns, achieving an average open rate of 19% and a CTOR of 4%, increasing communication effectiveness.
Enriched the lead database using tools like DataStone and Breeze – HubSpot, boosting the generation of qualified leads within the company’s SLA.
Developed reports and dashboards in HubSpot and Google Sheets to monitor performance metrics across different tools, providing greater data visibility and enabling continuous campaign improvements, while facilitating communication with leadership and stakeholders.
Key Technologies and Tools: HubSpot, SNOVio, DataStone, Breeze, Google Sheets, Lead Generation, Database Segmentation, A/B Testing, Reports and Dashboards, Artificial Intelligence.

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