RooCruit Candidate:
Roo1319
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About the Candidate
Digital Marketing Specialist with 7+ years of hands-on experience in Paid Search, Social Media Marketing, and Performance Campaigns. Proven success across Google Ads, Microsoft Ads (Bing), and Meta platforms. Data-driven, results-oriented, and passionate about helping brands grow through full-funnel digital strategies. Currently managing high-performing paid accounts at Online Marketing Gurus and Growth99, with sector expertise in eCommerce, Med Spas, Legal, Automotive, and Retail.
Area of Expertise
Google Ads & Microsoft Ads: Search, Display, PMax, Shopping
Meta Ads: Facebook, Instagram, WhatsApp Lead Gen
Attribution & Analytics: GA4, CRM integration, Conversion Tracking
Platforms: SA360, TikTok Ads, LinkedIn Ads
Tech Stack: Microsoft Office, SEO, Data Analysis, Copywriting
Certifications: Google Search, Display, Shopping | Meta Certified DMA | AI-Powered Ads
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
7
Current and Previous Roles:
Relevant Experience
Job Title: Performance Marketing Specialist
Duration: 7
Key Responsibilities: Lead paid media for U.S. Med Spa clients: Botox, Fillers, Weight Loss
Execute full-funnel SEM & Meta strategies; optimize ROI and CPL
Integrate CRM, conversion tracking, and audience segmentation
Present performance reports to stakeholders and C-suite
