Candidate Profile

    Roo1318

    Interested in this candidate?

    Book a call to discuss hiring

    Book a call

    About

    CRM Specialist with proven success designing and optimizing end-to-end marketing and sales systems for international clients and fast-scaling SMEs. Expert in HubSpot CRM administration, workflow automation, lifecycle marketing, and sales enablement, with hands-on experience aligning tech solutions to business goals. Adept at translating stakeholder needs into scalable systems, ensuring data accuracy, campaign performance, and seamless team collaboration. Tech-savvy, self-directed, and constantly improving systems through automation, training, and performance analysis.

    Proficient in

    HubSpot CRM: Sales HubMarketing HubService HubCustom PropertiesPipelinesWorkflowsAssociation LabelsTicketsLifecycle StagesAutomation & Data: HubSpot WorkflowsLifecycle AutomationEmail CampaignManagementLead ScoringData CleanupDeduplicationImportsReporting & Analysis: HubSpot DashboardsCustom ReportsAttributionPower BIIntegrationSQLCross-Functional Projects: CRM TrainingSOP DocumentationCross-Team HubSpotSupportCRM Governance and Data CleanupOther Tools: SalesforceAsanaCanvaGoogle WorkspaceNotionChatGPTSoft Skills: Attention to DetailProblem SolvingWritten/Verbal CommunicationStakeholder Management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    3 years

    Previous Roles

    3

    Work History

    CRM Specialist
    Multi-site Operations Manager
    Salesforce Associate Developer Intern

    Key Responsibilities in Most Recent Role

    Job Title: CRM Specialist

    3 years
    • Implemented HubSpot lifecycle workflows for client onboarding, lead nurturing, and post-sale follow-up, increasing qualified lead engagement by 25%.
    • Designed and maintained email marketing campaigns, forms, and custom landing pages using HubSpot Marketing Hub, supporting multi-channel demand generation.
    • Created custom dashboards and reports to track conversion rates, email performance, and sales pipeline velocity.
    • Built and documented lead scoring models and segmented lists, helping clients prioritize high-intent leads and improve MQL-to-SQL conversions.
    • Customized deal pipelines, sequences, and deal stage automations for sales teams, streamlining handoffs and reducing admin time by 30%.
    • Trained non-technical users on HubSpot CRM features, email tools, and reporting functionality, increasing platform adoption and internal data consistency.
    • Performed CRM audits, deduplication, and contact property standardization to maintain data hygiene across large contact databases.

    Ready to discuss hiring this candidate?

    Book a call