RooCruit Candidate:
Roo1312
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About the Candidate
With over 4 years of experience in Marketing and CRM, I’ve led more than 200 strategic CRM accounts across e-commerce and B2C sectors. I’ve helped brands increase retention and customer lifetime value, generating over R$5 million in total revenue and enabling up to 55% of total business revenue to be driven by CRM. My experience spans customer segmentation, multi-channel marketing, performance analysis, A/B testing, and building automated journeys that convert. I specialize in tools such as Braze (learning), HubSpot, Klaviyo, Edrone, RD Station, and Cartstack. I work closely with commercial teams to turn business needs into smart communication strategies, and I’m passionate about optimizing lifecycle messaging, driving personalized content, and increasing revenue through automation.
Area of Expertise
Customer segmentation, multi-channel marketing, performance analysis, A/B testing, and building automated journeys that convert.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: CRM Strategist
Duration: 4
Key Responsibilities: Built a humanized marketing agency specialized in CRM and retention marketing.
Designed and executed customer lifecycle journeys via email, SMS, and WhatsApp.
Helped clients achieve up to 55% of total sales through CRM channels.
Led base segmentation, customer clustering, A/B testing, and contact base analysis.
Created dashboards and delivered performance reports to stakeholders.
Structured automation flows with customized logic to enhance user experience.
