Candidate Profile

    Roo1311

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    About

    Customer-focused and innovative marketing professional with 2+ years of experience in inbound strategy, HubSpot CRM, and digital campaign execution. Proven success in building and optimising lead generation funnels, managing client relationships, and driving measurable growth. Adept at using data, automation, and analytics tools to refine campaigns, streamline workflows, and exceed performance targets. Highly collaborative, proactive, and skilled at translating business goals into actionable marketing strategies.

    Proficient in

    CMS: HubSpot CMS (drag & drop + HUBL)WordPress (ElementorWPBakery)Performance & Testing: GTmetrixPageSpeed Insightscross-browser testingAnalytics & Monitoring: Google Analytics 4 (GA4)Google Tag Manager (GTM)HotjarDataboxSEMrushMarketing & Automation: HubSpot WorkflowsSequencesListsZapierPabblyEmail MarketingPersona BuildingReporting & Campaigns: Lead generation reportingconversion trackingcampaign performance analysis
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    2 years

    Previous Roles

    2

    Work History

    Junior Inbound Success Strategist
    Marketing Intern

    Key Responsibilities in Most Recent Role

    Job Title: Junior Inbound Success Strategist

    3 years
    • Managed end-to-end client projects with timely delivery across teams and platforms
    • Built and optimised HubSpot CMS websites and landing pages using HUBL for clients including
    • Created and scheduled newsletters, blogs, and landing pages
    • Designed workflows, deal pipelines, and email sequences across Asia, Europe, and America
    • Created email subscription types to improve global compliance with POPI and GDPR
    • Analysed websites using HubSpot SEO, PageSpeed Insights, and SEMrush, improving website performance by 20–30%
    • Increased inbound sales efficiency by 15% for one brand and 25% for another through CRM pipeline optimisation
    • Developed content strategies that increased lead generation by 40% for one brand and by 35% for another
    • Contributed to the social media strategy; used HubSpot to schedule content
    • Worked with HubSpot CMS page redesigns
    • Participated in client meetings to develop buyer personas, email/social campaigns, and generate reports on leads, conversions, and engagement
    • Used Zapier and Pabbly to automate Teamwork, Google Calendar bookings, and Mailchimp emails

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