Candidate Profile

    Roo1309

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    About

    Growth marketing specialist with over 15 years of experience in digital marketing, specializing in global product launches, customer acquisition, and retention strategies. Managed paid media campaigns across 20+ countries, focusing on performance marketing and data-driven decision-making. Expertise in Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, and programmatic advertising. Experience in high-risk industries such as betting, iGaming, and black niches.

    Proficient in

    Growth MarketingPaid Media (MetaGoogleLinkedInTikTokTwitterProgrammatic)Customer Acquisition & RetentionPerformance Marketing & Lead Generation (CPACPL)Data-Driven Decision MakingA/B Testing & OptimizationTeam & Sales Management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    15 years

    Previous Roles

    3

    Work History

    Performance Marketing Manager/ Paid Media Specialist
    Performance Media Analyst
    Senior Growth Marketing/ Media Buyer/ Paid Media

    Key Responsibilities in Most Recent Role

    Job Title: Senior Growth Marketing/ Media Buyer/ Paid Media

    15 years
    • Managed global advertising campaigns on Google Ads, Meta Ads, TikTok Ads, and Twitter.
    • Developed and executed customer acquisition, retention, and referral strategies.
    • Specialized in gaming, betting, and lead generation campaigns (CPA & CPL).
    • Optimized ad performance using A/B testing and data analytics.
    • Managed cross-platform media buying strategies.
    • Developed growth marketing frameworks to scale digital campaigns.

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