RooCruit Candidate:
Roo1309
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About the Candidate
Growth marketing specialist with over 15 years of experience in digital marketing, specializing in global product launches, customer acquisition, and retention strategies. Managed paid media campaigns across 20+ countries, focusing on performance marketing and data-driven decision-making. Expertise in Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, and programmatic advertising. Experience in high-risk industries such as betting, iGaming, and black niches.
Area of Expertise
Growth Marketing, Paid Media (Meta, Google, LinkedIn, TikTok, Twitter, Programmatic), Customer Acquisition & Retention, Performance Marketing & Lead Generation (CPA, CPL), Data-Driven Decision Making, A/B Testing & Optimization, Team & Sales Management
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
15
Current and Previous Roles:
Relevant Experience
Job Title: Senior Growth Marketing/ Media Buyer/ Paid Media
Duration: 15
Key Responsibilities: Managed global advertising campaigns on Google Ads, Meta Ads, TikTok Ads, and Twitter.
Developed and executed customer acquisition, retention, and referral strategies.
Specialized in gaming, betting, and lead generation campaigns (CPA & CPL).
Optimized ad performance using A/B testing and data analytics.
Managed cross-platform media buying strategies.
Developed growth marketing frameworks to scale digital campaigns.
