Candidate Profile

Roo1304

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About

Marketing Executive with broad online Marketing experience, strong analytical skills and finance background. Over 200 digital marketing projects: from Huge Multinational Companies to Tiny Local Businesses

Proficient in

Google AdsTag ManagerMeta AdsGoogle AnalyticsEmail MarketingCROTwitter AdsLead GenerationAmazon AdsMedia BuyingSEMEconomic Feasibility StudiesYour SkillLinkedin AdsE-learningEcommerceWeb Analytics

International

Yes

Availability

Part-time or Full-time

Experience

16 years

Previous Roles

Work History

Digital Marketing Director

Marketing Coordinator

Paid Ads Specialist

Key Responsibilities in Most Recent Role

Job Title: Paid Ads Specialist

16 years

Campaign Strategy & Management: Develop, launch, and manage paid advertising campaigns on platforms such as Google Ads and Facebook Ads
Keyword research, audience targeting, and ad copy creation to enhance campaign performance.
Perform A/B testing to refine creatives, landing pages, and targeting strategies.
Performance Analysis & Optimization: Monitor campaign metrics and make data-driven decisions
Economic Feasibility Studies
Provide regular performance reports with actionable insights for improvement.
Budget Management: Plan and manage advertising budgets to ensure efficient allocation and maximum ROI.
Track and report monthly ad spend providing budget recommendations for ongoing and future campaigns.
Collaboration & Coordination: Work closely with content, design, and marketing teams to develop compelling ad creatives and landing pages.
Compliance & Quality Control: Ensure all campaigns adhere to platform policies and brand guidelines and regularly audit campaigns to maintain accuracy and quality.
Industries: B2B Services, Hospitality Industry Services, real estate, Agricultural, Tech, AI and NGOs (Google Grants)

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