Candidate Profile

    Roo1302

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    About

    I specialize in creating data-driven strategies that enhance customer engagement, retention, and business growth. With expertise in CRM systems, digital marketing, and automation tools, I lead cross-functional teams to optimize customer journeys and deliver personalized, impactful experiences across multiple channels with over a decade of experience.

    Proficient in

    Google AnalyticsSocial media strategyWeb content developmentCopy writingCorporate bloggingProject managementLayout designPhoto editingMarket researchDynamic 360
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    13 years

    Previous Roles

    3

    Work History

    CRM Manager
    CRM Marketing & Automation Campaign Manager
    Head of CRM

    Key Responsibilities in Most Recent Role

    Job Title: Head of CRM

    13 years
    • Develop and Implement CRM Strategy: Create and execute a comprehensive CRM strategy aligned with the business’s overall business objectives.
    • Customer Data Analysis: Utilize data analytics to gain insights into customer behavior, preferences, and needs. Using Power BI, SAGE & Salesforce to report on customer engagement and purchase behavior.
    • Customer Segmentation: Develop customer segmentation models to target specific customer groups with tailored marketing and sales campaigns. (RFM model)
    • Customer Acquisition: Oversee customer acquisition efforts, including lead generation, nurturing, and conversion.
    • Customer Retention: Implement strategies to retain existing customers and increase customer lifetime value.
    • Customer Loyalty: Develop programs to foster customer loyalty and advocacy.
    • Customer Satisfaction: Monitor and improve customer satisfaction levels through feedback collection and analysis.
    • Paid Advertising Management: Oversee paid campaigns (Google Ads, Facebook Ads, etc.), manage budgets, optimize ad performance, and report on ROI.
    • Budget Management: Manage the CRM budget and allocate resources effectively.

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