RooCruit Candidate:
Roo1302
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About the Candidate
I specialize in creating data-driven strategies that enhance customer engagement, retention, and business growth. With expertise in CRM systems, digital marketing, and automation tools, I lead cross-functional teams to optimize customer journeys and deliver personalized, impactful experiences across multiple channels with over a decade of experience.
Area of Expertise
Google Analytics, Social media strategy, Web content development, Copy writing, Corporate blogging, Project management, Layout design, Photo editing, Market research, Dynamic 360
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
13
Current and Previous Roles:
Relevant Experience
Job Title: Head of CRM
Duration: 13
Key Responsibilities: Develop and Implement CRM Strategy: Create and execute a comprehensive CRM strategy aligned with the business’s overall business objectives.
Customer Data Analysis: Utilize data analytics to gain insights into customer behavior, preferences, and needs. Using Power BI, SAGE & Salesforce to report on customer engagement and purchase behavior.
Customer Segmentation: Develop customer segmentation models to target specific customer groups with tailored marketing and sales campaigns. (RFM model)
Customer Acquisition: Oversee customer acquisition efforts, including lead generation, nurturing, and conversion.
Customer Retention: Implement strategies to retain existing customers and increase customer lifetime value.
Customer Loyalty: Develop programs to foster customer loyalty and advocacy.
Customer Satisfaction: Monitor and improve customer satisfaction levels through feedback collection and analysis.
Paid Advertising Management: Oversee paid campaigns (Google Ads, Facebook Ads, etc.), manage budgets, optimize ad performance, and report on ROI.
Budget Management: Manage the CRM budget and allocate resources effectively.
