RooCruit Candidate:
Roo1294
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About the Candidate
Experienced Digital Marketing Manager with over 10 years’ experience building, maintaining, and running successful marketing campaigns. Bringing forth broad marketing knowledge and implementing successful campaigns aimed at improving brand awareness and presence for luxury brands and hotels.
Area of Expertise
Digital Marketing Strategy, Email marketing/CRM systems, Adobe Creative Suite, Google Analytics, WordPress/ Blogging/ SEO
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
10
Current and Previous Roles:
Relevant Experience
Job Title: Marketing Manager
Duration: 10
Key Responsibilities: Overhauled hotel websites with a new booking engine to drive direct bookings, which increased conversions by over 200% in the first 3 months
Upgraded targeted email marketing strategy, CRM segmentation (Zoho SaaS) to drive customer acquisition and conversions for hotels, spas and restaurants
Developed a unique and engaging content plan and influencer marketing strategy to improve presence, generate quality content, drive brand awareness and social media engagement
Coach in-house marketing, social media and design professionals and external paid marketing agency to execute and optimise digital marketing campaigns
Championed SEM strategy with ROAS of between 10-15X, up 30% YOY
Optimised website content for SEO to increase organic search, direct bookings and achieve KPIs
Collaborate with sales, events and trade teams to achieve KPIs
