Candidate Profile

    Roo1292

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    About

    Strategic Digital Marketing and Communications Specialist with 9+ years of experience advising brands across telecommunications, retail, banking, and lifestyle. Proven track record in crafting data-driven strategies, leading cross-functional teams, and delivering high-impact digital campaigns. Skilled in stakeholder engagement, content optimisation, and performance marketing — including managing social growth (1M+ followers) and influencer partnerships. Passionate about leveraging insights and storytelling to drive customer success and business growth in fast-paced environments.

    Proficient in

    Account ManagementAnalysisAnalytical SkillsBrandwatchBufferCampaign ManagementCommunity ManagementContent ManagementContent StrategyCopywritingCrisis CommunicationsCx SocialEmplifiExcelGa4Google AnalyticsHootsuiteInfluencer MarketingMeltwaterMetaMeta Business SuiteMicrosoft Office SuitePowerpointProject ManagementReportingSprinklrSprout SocialStakeholder ManagementStorytellingStrategic CommunicationsStrategy
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    9 years

    Previous Roles

    3

    Work History

    Social Media Consultant
    Social Media Lead
    Social Media Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Social Media Lead

    8 years
    • Responsible for organic strategy, content performance, and analytics across all social media platforms.
    • I lead a team of Social Media Consultants, guiding content direction for key business units and ensuring alignment with brand, seasonal, and campaign goals.
    • I use datadriven insights to optimise performance and collaborate closely with internal teams and agency partners to deliver compelling, on-brand storytelling.
    • Drove Instagram growth to 1M followers through audience-focused content strategy and influencer collaborations, enhancing customer engagement and brand equity.
    • Developed and implemented organic social strategy across multiple teams and channels, resulting in consistent audience growth and engagement aligned with business goals.

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