RooCruit Candidate:
Roo1292
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About the Candidate
Strategic Digital Marketing and Communications Specialist with 9+ years of experience advising brands across telecommunications, retail, banking, and lifestyle. Proven track record in crafting data-driven strategies, leading cross-functional teams, and delivering high-impact digital campaigns. Skilled in stakeholder engagement, content optimisation, and performance marketing — including managing social growth (1M+ followers) and influencer partnerships. Passionate about leveraging insights and storytelling to drive customer success and business growth in fast-paced environments.
Area of Expertise
Account Management, Analysis, Analytical Skills, Brandwatch, Buffer, Campaign Management, Community Management, Content Management, Content Strategy, Copywriting, Crisis Communications, Cx Social, Emplifi, Excel, Ga4, Google Analytics, Hootsuite, Influencer Marketing, Meltwater, Meta, Meta Business Suite, Microsoft Office Suite, Powerpoint, Project Management, Reporting, Sprinklr, Sprout Social, Stakeholder Management, Storytelling, Strategic Communications, Strategy
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
9
Current and Previous Roles:
Relevant Experience
Job Title: Social Media Lead
Duration: 9
Key Responsibilities: Responsible for organic strategy, content performance, and analytics across all social media platforms.
I lead a team of Social Media Consultants, guiding content direction for key business units and ensuring alignment with brand, seasonal, and campaign goals.
I use datadriven insights to optimise performance and collaborate closely with internal teams and agency partners to deliver compelling, on-brand storytelling.
Drove Instagram growth to 1M followers through audience-focused content strategy and influencer collaborations, enhancing customer engagement and brand equity.
Developed and implemented organic social strategy across multiple teams and channels, resulting in consistent audience growth and engagement aligned with business goals.
