RooCruit Candidate:
Roo1272
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About the Candidate
I am an Ads specialist with 5 years of experience in the industry. I have a proven track record in driving conversions and increasing ROI for my clients. I am an expert in media buying, PPC , and campaign optimization. I am also well-versed in the latest digital marketing trends and technologies. I am an analytical thinker and a problem solver. I am a team player and have excellent communication skills. I am looking for a challenging role where I can use my skills and experience to contribute to the growth of the company.
Area of Expertise
Media Buying, Media planning, Project Management, Account Management, Campaign Management, Optimization, Budget Allocation, Data Analysis, Sales funnel, Copywriting, Market Research
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: Paid Media Ads Specialist
Duration: 6
Key Responsibilities: Developed and executed paid media strategies and campaigns across various platforms with adherence to the agency SOP and best practices.
Managed monthly budgets, bid strategies and other assets to ensure optimal allocation based on campaign performance and objectives.
Conducted in-depth keyword research to identify relevant keywords with high search volume and low competition.
Analyzed audience demographics, interests, online behavior patterns, and search intent to identify target audience segments.
Created compelling ad copies tailored to each platform’s specifications and audience preferences, incorporating relevant keywords.
Collaborated with cross-functional teams to secure timely delivery of creative assets and project resources, factoring in keyword targeting strategies.
Conducted A/B testing and identified testing variables such as ad copy variations, headlines, call-to-action (CTA) buttons, landing pages, or audience targeting options.
Monitored and analyzed the results to determine the winning variable.
Kept abreast of latest trends and shared the latest Media buying best practices with the team to enhance overall marketing strategies.
