Candidate Profile

Roo1264

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About

Innovative and strategic Senior UX/UI Designer with extensive experience leading design teams, developing user-centered solutions, and driving impactful product experiences. Adept at blending UX/UI principles with business objectives to create intuitive and scalable design systems. Proven ability to mentor junior designers, collaborate with cross-functional teams, and implement research-driven design decisions that enhance usability and engagement.

Proficient in

Design Leadership: Team Mentorshipdesign strategycross-functional collaborationUX/UI Design: Wireframingprototypinginteraction designusability testingDesign Systems: Scalable component librariesatomic designaccessibility best practicesUser Research: Qualitative and quantitative researchA/B testinguser journey mappingTools and Technologies: FigmaSketchAdobe Creative SuiteMiroStrategic Thinking: Design thinking methodologiesdata driven decision makingstakeholder communication

International

Yes

Availability

Part-time or Full-time

Experience

16 years

Previous Roles

Work History

Head Designer / Video Editor

Senior UI/UX Designer

UX /UI and Multimedia Designer

Key Responsibilities in Most Recent Role

Job Title: Senior UI/UX Designer

16 years

Leveraging extensive user research and usability testing, I identified key pain points and opportunities within the CORE betting experience. This led to the development of multiple critical features, allowing users to personalize their betting journey. Through iterative testing and close collaboration with developers, we transformed the bet slip into the CORE feature of the product, optimizing user flow and engagement.
To enhance the sporting experience, I implemented visually engaging, scrollable interfaces that improve accessibility and ease of use. These enhancements have significantly increased user engagement and interaction.
Live In-Play Betting: Redesigned the live betting interface to provide users with clear, real-time score updates, ensuring seamless access to critical information. This improvement has driven a notable increase in live betting activity by enhancing user confidence in decision-making.
Betslip Optimization: Introduced a compact bet slip, allowing users to place bets in the thrill of the moment with minimal interaction/ By reducing the number of required taps, users can submit bets faster during live events, capitalizing on dynamic betting opportunities.
Led and mentored a team of 4 designers, fostering a culture of innovation and excellence. Developed a scalable design system, improving workflow efficiency by 50% and conducted user research to drive product enhancements, increasing engagement by 30%. Collaborated with engineering, product, and marketing teams to align design with business goals, delivering cohesive, user-centric solutions.

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