Key Responsibilities: Conducted competitor analysis to identify market trends and optimize pricing strategies.
Designed UX/UI improvements, boosting mobile conversion rates by 22%.
Managed digital marketing campaigns across social media and Google Ads, increasing website traffic by 24%.
Customized and managed independent Shopify stores for iStore Namibia and iStore Zambia, maintaining brand cohesion across multiple standalone stores while accommodating local differences.
Automated workflows with tools like Zapier, enhancing inventory and order fulfilment efficiency.
Spearheaded A/B testing initiatives, improving promotional campaign performance by 33%.
Oversaw eCommerce operations for clients on Shopify and Amazon, achieving 56% sales growth.
Optimized product pages using platform-specific SEO, resulting in a 20% traffic increase.
Managed and customized client Shopify stores, optimizing store performance, improving conversions, and streamlining operations to ensure fast loading speeds, mobile responsiveness, and an intuitive shopping experience.
Integrated inventory management tools, reducing stock discrepancies by 22%.
Delivered seasonal campaigns that increased client sales by 25%.