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I am a performance marketer with over 3 years of experience in the digital marketing industry. Throughout my journey, I’ve had the privilege of working for clients globally, spanning various sectors including B2C, B2B, SaaS, Sports and Education. My responsibilities have ranged from crafting strategies to running paid media campaigns and optimizing them for better results, driving business growth. I hold a Digital Marketing diploma and have pursued various specialized courses to continually enhance my skills in the field. Currently, I am pursuing a BSc in Business Management, which not only deepens my understanding of business operations but also equips me with a holistic perspective on organizational dynamics. Outside of work, I am an active member of Toastmasters, where I continually refine my communication and leadership abilities. Public speaking and connecting with diverse audiences have become passions of mine, contributing to both my personal and professional growth.
Paid Media: Google Ads (Search, Display, Demand Gen, Performance Max, Video), Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok Ads.
Technical Expertise: CRO, Lead Generation, A/B Testing, Keyword Research, Audience Segmentation, Bid Management, Ad Copy Writing, Creative Strategy, Competitor Analysis, Market Research, Campaign Optimization, Project Management, Client Management, Performance Reporting.
Tracking: Google Analytics, Google Tag Manager (GTM), Meta Pixel, LinkedIn Insight Tag, Hotjar.
Tools Proficiency: HubSpot, SEMRush, Ahrefs, Mangools, SpyFu, MS Office Suite, Google Suite, Coefficient.
Key Responsibilities: Oversee performance marketing initiatives for over 125 car dealerships—including Audi, Mercedes, Volvo, and Ford, across Australia and New Zealand.
Implement comprehensive conversion tracking for all clients to ensure accurate performance measurement.
Conduct market research and competitor analysis to refine campaign strategies.
Optimize Google, Meta & TikTok campaigns for lead generation, consistently improving key KPIs.
Set up Meta catalogues and execute dynamic Meta ads to drive traffic and leads.
Run internal lead generation campaigns to source new prospective clients for the company.
Develop innovative solutions to streamline internal performance marketing processes.