Candidate Profile

    Roo1248

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    About

    I am a performance marketer with over 3 years of experience in the digital marketing industry. Throughout my journey, I’ve had the privilege of working for clients globally, spanning various sectors including B2C, B2B, SaaS, Sports and Education. My responsibilities have ranged from crafting strategies to running paid media campaigns and optimizing them for better results, driving business growth. I hold a Digital Marketing diploma and have pursued various specialized courses to continually enhance my skills in the field. Currently, I am pursuing a BSc in Business Management, which not only deepens my understanding of business operations but also equips me with a holistic perspective on organizational dynamics. Outside of work, I am an active member of Toastmasters, where I continually refine my communication and leadership abilities. Public speaking and connecting with diverse audiences have become passions of mine, contributing to both my personal and professional growth.

    Proficient in

    Paid Media: Google Ads (SearchDisplayDemand GenPerformance MaxVideo)Meta Ads (FacebookInstagram)LinkedIn AdsTikTok Ads.Technical Expertise: CROLead GenerationA/B TestingKeyword ResearchAudience SegmentationBid ManagementAd Copy WritingCreative StrategyCompetitor AnalysisMarket ResearchCampaign OptimizationProject ManagementClient ManagementPerformance Reporting.Tracking: Google AnalyticsGoogle Tag Manager (GTM)Meta PixelLinkedIn Insight TagHotjar.Tools Proficiency: HubSpotSEMRushAhrefsMangoolsSpyFuMS Office SuiteGoogle SuiteCoefficient.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    4 years

    Previous Roles

    3

    Work History

    Digital Account Manager – Performance Marketing
    Performance Marketing Analyst
    Performance Marketing Manager

    Key Responsibilities in Most Recent Role

    Job Title: Performance Marketing Manager

    4 years
    • Oversee performance marketing initiatives for over 125 car dealerships—including Audi, Mercedes, Volvo, and Ford, across Australia and New Zealand.
    • Implement comprehensive conversion tracking for all clients to ensure accurate performance measurement.
    • Conduct market research and competitor analysis to refine campaign strategies.
    • Optimize Google, Meta & TikTok campaigns for lead generation, consistently improving key KPIs.
    • Set up Meta catalogues and execute dynamic Meta ads to drive traffic and leads.
    • Run internal lead generation campaigns to source new prospective clients for the company.
    • Develop innovative solutions to streamline internal performance marketing processes.

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