RooCruit Candidate:
Roo1231
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About the Candidate
Experienced and purpose-driven digital marketing manager. Previously worked in all areas of B2C and B2B digital marketing, lead generation and e-commerce. Served as a leader for teams of marketers, designers and developers. Helped brands and clients all over the world to lower costs whilst increasing sales.
Area of Expertise
Pay-Per-Click Advertising, Search Engine Optimisation, Social Media Management, Email & SMS Marketing, Marketing Automation, Copywriting, Landing Pages, Conversion Rate Optimisation, Measurement & Reporting, Marketing Strategy, Management & Leadership, Sales, QA & Coaching, MEDDICC, Social Selling, B2C Marketing, B2B Marketing, Lead Generation, E-commerce
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hour a weeks
Years Experience:
15
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing Specialist
Duration: 15
Key Responsibilities: Overhauled and optimised Google & LinkedIn PPC accounts.
Helped with re-launch of the Next.js website in June 2021 and implemented SEO best practices.
Currently the project lead for all website changes & improvements. Developed a full three-year website strategy and presented to leadership.
Implemented Google Tag Manager with all tags and triggers, including OneTrust privacy consent policies.
Implemented Microsoft Clarity for website visitor behavior analytics.
Implemented website visitor identification platforms to de-anonymize website visitors (companies & contacts) for determining intent and running targeted marketing campaigns.
Implemented Google Analytics 4 with key event and conversion tracking.
Implemented Google GCLID tracking from website and Drift chatbot to Salesforce and Pardot.
Set up LinkedIn Ads revenue attribution and tracking via the LinkedIn Conversions API.
Supported marketing team and authored in-house guides on SEO, content writing, outreach, link building, PPC and UTM tracking.
Developed real-time interactive marketing reports and dashboards in Looker Studio, connecting data from external marketing platforms with in-house Salesforce data for ROI reporting.
Developed digital marketing strategies for NA, EMEA, APAC and LATAM, as well as for remarketing and account-based marketing (ABM).
Presented monthly digital marketing updates via video conference to San Jose leadership and GTM teams.
31% increase in impression share, 66% increase in clicks, 151% increase in unique prospects, 165% increase in unique opportunities, 466% increase in ARR from digital marketing channels in FY25 vs FY24.
