Candidate Profile

    Roo1227

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    About

    Experienced Professional with around 4+ years of experience in Digital Marketing. Worked on Google AdWords, Facebook Business Manager. Working knowledge of Reporting & Analytics tools viz. Google Analytics, Webmaster Tool, Google Tag Manager, Looker Studio, SEMRush, Ahrefs Tool, HootSuite & Hubspot.

    Proficient in

    Google AdWordsFacebook Business Manager. Working knowledge of Reporting & Analytics tools viz. Google AnalyticsWebmaster ToolGoogle Tag ManagerLooker StudioSEMRushAhrefs ToolHootSuite & Hubspot.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    4 years

    Previous Roles

    3

    Work History

    Paid Media Specialist
    Performance Marketer
    SEO Executive

    Key Responsibilities in Most Recent Role

    Job Title: Performance Marketer

    4 years
    • Leading a team of 2 subject matter experts (SME) across Google &Facebook platforms
    • Devise annual media strategies in sync with the client’s Media & Business objectives
    • Work on Monthly & Quarterly Business Reviews (MBR, QBR) and Annual Strategy presentations
    • Oversee the implementation of the media strategies & conduct weekly calibration calls with the client to continually review progress of the active campaigns & processes
    • Set SOPs & best practices for campaign set-up, monitoring & optimization to lead the shift from person oriented to process-oriented campaign management
    • Lead digital acceleration & innovation to help the client tread ahead on the digital maturity curve by utilizing all the available products & features
    • Maintain 85%+ Account Health Score (AHS) comprising of key hygiene factors like Quality Score, Automated Bidding, Opti-score etc

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