RooCruit Candidate:
Roo1227
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About the Candidate
Experienced Professional with around 4+ years of experience in Digital Marketing. Worked on Google AdWords, Facebook Business Manager. Working knowledge of Reporting & Analytics tools viz. Google Analytics, Webmaster Tool, Google Tag Manager, Looker Studio, SEMRush, Ahrefs Tool, HootSuite & Hubspot.
Area of Expertise
Google AdWords, Facebook Business Manager. Working knowledge of Reporting & Analytics tools viz. Google Analytics, Webmaster Tool, Google Tag Manager, Looker Studio, SEMRush, Ahrefs Tool, HootSuite & Hubspot.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hour a weeks
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: Performance Marketer
Duration: 4
Key Responsibilities: Leading a team of 2 subject matter experts (SME) across Google &Facebook platforms
Devise annual media strategies in sync with the client’s Media & Business objectives
Work on Monthly & Quarterly Business Reviews (MBR, QBR) and Annual Strategy presentations
Oversee the implementation of the media strategies & conduct weekly calibration calls with the client to continually review progress of the active campaigns & processes
Set SOPs & best practices for campaign set-up, monitoring & optimization to lead the shift from person oriented to process-oriented campaign management
Lead digital acceleration & innovation to help the client tread ahead on the digital maturity curve by utilizing all the available products & features
Maintain 85%+ Account Health Score (AHS) comprising of key hygiene factors like Quality Score, Automated Bidding, Opti-score etc
