Candidate Profile

    Roo1226

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    About

    Analytical, certified, and result-driven digital marketing professional with proficiency in Google Ads. Solid skills in optimizing PPC campaigns, developing and implementing digital marketing strategies, and achieving maximum conversions for clients. Strong knowledge of current market trends and ability to convert simple yet innovative ideas into lead-generating campaigns. Capable of boosting website traffic and sales using highly relevant and effective promotions. Have an understanding of how SEO works, such as keyword research, website content & navigation checking, schema markups, and link building. Managed social media and paid ads activities such as postings, boost campaigns, sponsorship, publishing content, content scheduling, and reporting.

    Proficient in

    Google Ads Search & Display CampaignsSearch Engine MarketingConversion Rate OptimizationLanding Page / Website OptimizationClient Engagement3rd Party SEM Applications/PlatformsGoogle Ads Certified (FundamentalsSearchDisplayMobile & Video)Brand AwarenessFacebook AdsBing AdsData Analytics
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    14 years

    Previous Roles

    3

    Work History

    Digital Analyst
    Google Ads Strategist
    Paid Ads Marketing Project Manager

    Key Responsibilities in Most Recent Role

    Job Title: Digital Analyst

    14 years
    • Main Responsibilities — Ensure spend and CPA / ROI targets are met
    • Implement campaigns to achieve client objectives with the support of our Digital Strategists.
    • Devise and implement campaign strategies
    • Manage workflow to ensure deadlines are met and campaigns are executed accurately
    • Ensure reports are 100% accurate and include detailed findings and insight
    • Account Management — Understand client goals and success metrics, marketing, seasonality, USPs, products, and competitors
    • Develop, manage, and coordinate campaign strategies
    • Meet and exceed client goals, objectives, and expectations
    • Understand all new and existing search products and confidently make recommendations to team members
    • Provide suitable reporting and analysis on all campaigns
    • Analyze ongoing results to identify trends and key insights to help meet targets
    • Campaign Management — Project manage optimization tactics
    • Utilise reports to produce strategies and conduct analysis around the results
    • Have an in-depth understanding of digital media buying, campaign management, and optimization practices
    • Understand and be proficient in using all relevant technologies
    • Utilise bid management and tracking technologies
    • Reporting & Analysis — Check weekly and monthly performance reports
    • Making extensive use of Google Analytics and Google Looker Studio
    • Create all client-facing reports, including insights, commentary, and recommendations for growth, as well as citing any issues or challenges
    • Review data, identify issues, and find logical solutions

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