RooCruit

RooCruit Candidate:

Roo1226

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About the Candidate

Analytical, certified, and result-driven digital marketing professional with proficiency in Google Ads. Solid skills in optimizing PPC campaigns, developing and implementing digital marketing strategies, and achieving maximum conversions for clients. Strong knowledge of current market trends and ability to convert simple yet innovative ideas into lead-generating campaigns. Capable of boosting website traffic and sales using highly relevant and effective promotions. Have an understanding of how SEO works, such as keyword research, website content & navigation checking, schema markups, and link building. Managed social media and paid ads activities such as postings, boost campaigns, sponsorship, publishing content, content scheduling, and reporting.

Area of Expertise

Google Ads Search & Display Campaigns, Search Engine Marketing, Conversion Rate Optimization, Landing Page / Website Optimization, Client Engagement, 3rd Party SEM Applications/Platforms, Google Ads Certified (Fundamentals, Search, Display, Mobile & Video), Brand Awareness, Facebook Ads, Bing Ads, Data Analytics

Experience & Availability

International Experience:

Yes

Availability:

10, 20 or 40 hour a weeks

Years Experience:

14

Current and Previous Roles:

Relevant Experience

Job Title: Digital Analyst

Duration: 14

Key Responsibilities: Main Responsibilities — Ensure spend and CPA / ROI targets are met

 

Implement campaigns to achieve client objectives with the support of our Digital Strategists.

 

Devise and implement campaign strategies

 

Manage workflow to ensure deadlines are met and campaigns are executed accurately

 

Ensure reports are 100% accurate and include detailed findings and insight

 

Account Management — Understand client goals and success metrics, marketing, seasonality, USPs, products, and competitors

 

Develop, manage, and coordinate campaign strategies

 

Meet and exceed client goals, objectives, and expectations

 

Understand all new and existing search products and confidently make recommendations to team members

 

Provide suitable reporting and analysis on all campaigns

 

Analyze ongoing results to identify trends and key insights to help meet targets

 

Campaign Management — Project manage optimization tactics

 

Utilise reports to produce strategies and conduct analysis around the results

 

Have an in-depth understanding of digital media buying, campaign management, and optimization practices

 

Understand and be proficient in using all relevant technologies

 

Utilise bid management and tracking technologies

 

Reporting & Analysis — Check weekly and monthly performance reports

 

Making extensive use of Google Analytics and Google Looker Studio

 

Create all client-facing reports, including insights, commentary, and recommendations for growth, as well as citing any issues or challenges

 

Review data, identify issues, and find logical solutions

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