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I am a Digital Specialist with extensive experience in brand strategy, social media management, and internal/external communications. My career began as a copywriter and strategist, where I honed my ability to craft compelling brand narratives and align creative insights with strategic goals. I have worked with diverse brands in Personal Care, Apparel, and FMCG, leading initiatives that enhanced online presence and strategic positioning. By collaborating with clients and stakeholders, I developed tailored strategies that delivered measurable results in visibility and engagement. I’m particularly skilled at building strong client relationships, managing projects from brief to execution, and ensuring flexibility in fast-paced environments. I have experience working with senior leadership teams to drive internal communications, and I thrive in global, multi-stakeholder settings. My ability to manage multiple projects, deliver high-quality results, and adapt to changing priorities makes me confident in my ability to support the brand’s communications efforts.
Through the line strategy, Social media strategy, Project Management, Content development, Copywriting, Leadership, SEO & Google Analytics
Key Responsibilities: Developing and executing strategic account plans to meet revenue and market share goals across diverse regions.
Building and maintaining strong, long-term client relationships, acting as a trusted advisor to global and local teams
Coordinating and executing food styling shoots, local influencer campaigns, and brand shoots to create impactful content and drive consumer engagement.
Managing the rollout of localized campaigns for regional markets, ensuring brand consistency while tailoring strategies to local audiences
Leading cross-functional collaboration with internal teams in sales, marketing, and creative to deliver seamless execution of campaigns and activations
Identifying and capitalizing on upselling and cross-selling opportunities to enhance client ROI and overall business value
Analyzing campaign and brand performance metrics, addressing challenges proactively, and providing actionable recommendations to drive continuous improvement.