Candidate Profile

    Roo1174

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    About

    I am a Digital Specialist with extensive experience in brand strategy, social media management, and internal/external communications. My career began as a copywriter and strategist, where I honed my ability to craft compelling brand narratives and align creative insights with strategic goals. I have worked with diverse brands in Personal Care, Apparel, and FMCG, leading initiatives that enhanced online presence and strategic positioning. By collaborating with clients and stakeholders, I developed tailored strategies that delivered measurable results in visibility and engagement. I’m particularly skilled at building strong client relationships, managing projects from brief to execution, and ensuring flexibility in fast-paced environments. I have experience working with senior leadership teams to drive internal communications, and I thrive in global, multi-stakeholder settings. My ability to manage multiple projects, deliver high-quality results, and adapt to changing priorities makes me confident in my ability to support the brand’s communications efforts.

    Proficient in

    Through the line strategySocial media strategyProject ManagementContent developmentCopywritingLeadershipSEO & Google Analytics
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    12 years

    Previous Roles

    3

    Work History

    Account Manager
    Client Partner
    Senior Account Manager

    Key Responsibilities in Most Recent Role

    Job Title: Client Partner

    12 years
    • Developing and executing strategic account plans to meet revenue and market share goals across diverse regions.
    • Building and maintaining strong, long-term client relationships, acting as a trusted advisor to global and local teams
    • Coordinating and executing food styling shoots, local influencer campaigns, and brand shoots to create impactful content and drive consumer engagement.
    • Managing the rollout of localized campaigns for regional markets, ensuring brand consistency while tailoring strategies to local audiences
    • Leading cross-functional collaboration with internal teams in sales, marketing, and creative to deliver seamless execution of campaigns and activations
    • Identifying and capitalizing on upselling and cross-selling opportunities to enhance client ROI and overall business value
    • Analyzing campaign and brand performance metrics, addressing challenges proactively, and providing actionable recommendations to drive continuous improvement.

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