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Results-driven marketing consultant with 22 years of experience in IT, marketing, and business development. Approach characterized by strategic use of AI and cutting-edge technology to achieve rapid and precise outcomes. Excels in creating promotional strategies that capture emerging market trends and possesses deep expertise in SEO, digital marketing, and new media. MBA degree holder with a proven track record, bringing creativity and innovation to the table. Cultivated a portfolio of over 40 satisfied clients across various industries over 9 years. Strengths include media management, utilization of advanced marketing technology, and effective communication, consistently delivering impressive results. Detail-oriented team player with strong organizational skills, capable of managing multiple projects simultaneously with exceptional accuracy. Commitment to leveraging AI ensures swift and precise execution in all endeavors as a marketing consultant.
Social Media Management, Project Management, CRM strategy development (Hubspot)
Key Responsibilities: Works as an independent consultant or as part of a consultancy firm to provide marketing expertise to clients
Researches industries, markets, demographics, trends, sales results, and other data related to the client’s products or services
Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
Creates detailed reports with research findings and analysis to inform marketing strategies
Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
Recommends specific marketing approaches and spending budgets to achieve the client’s desired sales goals
Helps come up with new product and service offerings to increase shares in new or existing markets
Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
Works within the client’s budget to produce effective promotional materials and advertising opportunities
Tracks sales and feedback and adjusts marketing strategies as necessary
Establishes marketing tracking methods to help each client evaluate performance over time
Developed custom modules within the CRM system (HubSpot) tailored specifically for unique business needs, resulting in improved productivity across departments.
Enhanced CRM system (HubSpot) efficiency by streamlining processes and implementing automation strategies.
Achieved increased lead conversion rates through targeted marketing campaigns based on detailed customer segmentation within the CRM platform (HubSpot).
Reduced response times to customer inquiries by designing and implementing effective workflows within the CRM system.
Handled massive quantities of business intelligence data, personally managing as much as 3 terabytes.