I have been involved in writing, advertising and marketing for over 25 years. Having always relished the creative and strategic opportunities offered by a demanding brief, over the years I have moved from copywriter up to executive creative director level
Area of Expertise
I have written in every imaginable format, including radio, TV, print, digital, direct, outdoor, reports, case studies, and press release.
Key Responsibilities: Conceptualisation, development and implementation of advertising and marketing campaigns in all media, including ATL, BTL and content development.
Writing and updating metadata.
Development of strategy.
Direction of creative product.
Management of freelance creative, strategic and production resources.
Copywriting.
Proofreading.
Ghostwriting.
SEO optimisation.
Client liaison.
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