RooCruit Candidate:
Roo1131
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About the Candidate
Versatile Brand and Business Development Specialist with comprehensive experience in digital marketing, media buying, and customer experience. Proven expertise in managing paid media campaigns, leading creative strategy, and driving growth through data-informed decisions. Skilled at balancing big-picture marketing strategy with hands-on execution of paid social and performance-driven content. Adept at leading cross-functional teams and delivering measurable results across social media, paid ads, and customer acquisition pipelines.
Area of Expertise
Digital / Online Communications & Marketing, Media Buying & Paid Platforms (Meta, Google, TikTok & LinkedIn), Performance Analytics, Funnel Automation, Campaign Optimization, Marketing / Customer Support / Social Media, Email Marketing
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
8
Current and Previous Roles:
Relevant Experience
Job Title: Brand Development/Media Buying & Digital Projects
Duration: 8
Key Responsibilities: Managed full-cycle digital projects for multiple boutique clients, including e-commerce, social media, and email marketing.
Built and optimized media buying funnels across Facebook, Instagram, and email channels to increase sales and client brand awareness. Budgets: $100 – $10,000
Leveraged automation tools and retargeting campaigns to enhance the customer journey and conversion paths.
Developed engaging content and creatives for product launches, achieving up to 35% increase in brand engagement.
Led influencer partnerships and brand collaborations to expand organic and paid reach, ensuring consistent brand voice.
