RooCruit Candidate:
Roo1125
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About the Candidate
I am an accomplished Marketing Operations and Account Manager with 4 years of experience in B2B SaaS with agency work, specializing in Paid Ads. Growing and retaining clientele, improving operating and training systems, and strategy formulation is where I am best used as an asset.
Area of Expertise
Client Relationship Building, Client Strategy Generation and Execution, Google Certified, SaaS, Omnichannel Marketing, Marketing and Sales Alignment, Analytics, A/B Testing, Data Visualization, Lead Generation, Upselling, Cross-selling, Remote Work, Strategic Partnership Formulation, Remarketing, Platform Sales
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: Google Ads and Analytics Account Manager
Duration: 4
Key Responsibilities: Effectively managed and grew client portfolio
Developed Business process improvement strategies to aid in the upscaling of the agency, driving up revenue and client referrals
Client Strategy Generation and Execution calls (monthly/bi-weekly)
Monthly Account KPI presentations
CPC Community networking and collaboration
Upselling and cross-selling existing clients to higher pricing tiers and additional services that are offered i.e. YouTube Advertising
Expert marketing research to forecast content and strategies for optimal execution
Organizational development of training and processes to ensure a well-skilled marketing team and efficient overall lead-to-sale process.
Cut down training time from 2 months to 3 weeks producing better-equipped and highly skilled recruits.
Developed and nurtured reporting tools that track client Key Performance Indicators (KPIs)
A/B Testing, campaign performance monitoring and optimization
Google Ads and Google Analytics integration and reporting
Google Tag Manager Tags and Trigger management and optimization
Ad Copy writing
