RooCruit Candidate:
Roo1120
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About the Candidate
My goal is to build and lead the best high-performance and high-velocity Digital Marketing-Demand Generation and Sales team that generates highly profitable sales, drives positive and sustainable cash flow for the company, and delights customers. This will be achieved by establishing a coaching culture and implementing a sustainable online, inbound, and outbound marketing-sales strategy that fosters motivation, inspiration, and happiness among the sales team, customers, and members of the marketing-sales ecosystem.
Area of Expertise
Marketing, Business Development, Demand Generation, Lead Generation
Experience & Availability
International Experience:
Yes
Availability:
10-20 hours a week
Years Experience:
13
Current and Previous Roles:
Relevant Experience
Job Title: Marketing and Sales Support Director, Senior Manager - Department Head
Duration: 13
Key Responsibilities: As the Marketing Director, I was instrumental in transforming the companies’ marketing strategies and significantly boosting their lead generation efforts. My role encompassed the following key responsibilities and achievements:
Dramatic Increase in Lead Generation and Revenue – Established the marketing team from the ground up, resulting in an exponential increase in Marketing Qualified Leads (MQLs). Initially, the companies were generating only 3-5 unqualified MQLs per month. After implementing the new strategy, MQLs surged to 70-100+ per month, reflecting a remarkable 1,775%+ increase. This success contributed to acquiring new brands, with new clients starting small and gradually ramping up operations. This growth is pivotal, as it enables us to achieve an approximate ARR of USD 1 million++ from new clients alone, with additional revenue realized as these clients scale their operations through our services.
Demand Generation Success – Orchestrated initiatives that generated exponential B2B opportunities for the Business Development team, marking a substantial improvement from the prior figures.
Comprehensive Marketing Strategy – Designed and implemented a holistic marketing strategy tailored to enhance demand and lead generation. This approach addressed and resolved previous marketing challenges faced by the company.
Continuous Optimization – Implemented ongoing optimization techniques that ensure the consistent growth of MQLs, demonstrating sustained improvement over time.
