RooCruit Candidate:
Roo1118
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About the Candidate
A highly experienced Digital Advertising and Strategy Manager who has successfully driven digital transformation for renowned brands across multiple sectors. Currently I spearhead multi-channel advertising strategies, managing a multi-million-rand budget, while also mentoring teams to achieve excellence. I’ve consistently delivered measurable improvements in campaign performance, budget optimization, market penetration and driving digital maturity for top tier brands.
Area of Expertise
Strategic Planning, Marketing Strategies, Data Analytics, Online Marketing, Copy writing, PPC Advertising, Google Ads, Google Analytics, SA360, Data studio, Social ads, Google Analytics
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: Digital Advertising and Strategy Manager
Duration: 4
Key Responsibilities: Strategic Leadership -Developed and executed comprehensive digital advertising strategies to align with overall business goals, focusing on growth, market penetration, and brand visibility.
Budget Management – Oversaw and optimized a multi-million-rand digital marketing budget, allocating resources effectively across paid search, programmatic ads, social media, and content marketing.
Team Leadership – Managed a team of digital marketing professionals, setting performance benchmarks, facilitating collaboration with product, UX, and sales teams, and mentoring team members on best practices.
Multi-Channel Campaign Management – Directed digital campaigns across Google Ads, Meta,TikTok, programmatic platforms as well as media owners, ensuring alignment with overall strategy and KPIs.
Data-Driven Optimization – Utilized advanced analytics (Google Analytics, DV360) and data tools to refine campaign performance, reduce waste in media spend, and drive measurable improvements in engagement and conversions.
