Roo1107

Key Responsibilities: Tactically and operationally adjusted the company’s CRM strategy as needed. When the focus was on engagement, I increased interaction rates by 51%. When we needed to focus on revenue, I boosted CRM’s contribution to monthly revenue.

Developed and implemented CRM strategies for lead generation at events, generating nearly 45% of the leads at one of our events. Given the excellent result, this strategy was adopted for all subsequent events and also applied to other lead generation methods (Ads, Social Media, Product, etc.).

Increased the engaged base with open rates by 78% in 6 months, with an average of +9.67% more people opening emails each month.

Grew the engaged base with click rates by +138% in 6 months, with an average of +15.83% more people clicking on emails each month.

Managed the tactical and operational aspects of transitioning from Active Campaign to HubSpot.

I am the focal point for HubSpot inquiries across Marketing Hub, Sales Hub, Service Hub, and Operations Hub modules.

Planned campaigns and segmented databases, focusing on the CRM roadmap.

Conducted growth and A/B tests to optimize engagement, resulting in monthly average increases of up to 60% in open rates and up to 150% in click rates.

Reduced all negative metrics, with the unsubscribe rate dropping from 0.46% to 0.20%.

Cleaned the database, leading to a decrease in the hard bounce rate from 1.31% to 0.10%, and achieved 0.0% spam reports.

Implemented three automation flows to re-engage disengaged leads.

Re-engaged 35% of an extensive base of disengaged contacts, achieving a sales conversion rate of 1.34%.

Technical experience with platforms: Active Campaign, HubSpot, Excel, Typeform, Manychat, Notion, ClickUp, Metabase.