Roo1103

Key Responsibilities: Created workflows and automated messaging (Email, WhatsApp, SMS, and Push).

Performed A/B tests and experiments to optimize CRM campaigns and improve message personalization and relevance.

Monitored key performance metrics such as open rate, click rate, conversions, conversion rate, and return on investment (ROI).

Tracked key KPIs of the area and business.

Provided training and support on CRM tools, ensuring proper usage, sharing best practices, and keeping users updated.

Supported other departments, helping marketing, sales, and relationship teams configure emails, landing pages, and WhatsApp messages.

Segmented databases of schools in Brazil and Mexico for marketing and sales teams, reducing duplicate leads in the CRM.

Increased marketing campaign efficiency by 30% by refining audience segmentation and removing inactive/hard bounce clients.

Implemented CRM automations to improve sales team efficiency, reducing operational time by 20%.

Used tools like SQL, Python, and Excel to analyze collected data and identify behavior patterns of schools.

Supported system integration, ensuring full functionality between the CRM and the database.

Created reports using Looker to monitor performance metrics and analyze customer behavior.

Assisted in the process of client clustering.

Developed process reports and insights, identifying opportunities for improvement and spotting potential churn cases, increasing customer engagement and reducing churn rates.

Segmented schools based on revenue potential, reducing the number of schools per consultant from 200 to 65, prioritizing schools with higher project adherence