RooCruit Candidate:
Roo1094
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About the Candidate
Experienced B2B Marketing professional with expertise in Account-Based Marketing, events, CRM, and prospecting in technology and services. _ Skilled in strategic marketing planning, executing demand generation and prospecting campaigns, with a strong focus on collaboration with sales teams, leadership alignment, and strategic partnership development.
Area of Expertise
Strategic marketing planning, executing demand generation and prospecting campaigns, with a strong focus on collaboration with sales teams, leadership alignment, and strategic partnership development.
Experience & Availability
International Experience:
Availability:
10 or 20 hours a week
Years Experience:
10
Current and Previous Roles:
Relevant Experience
Job Title: Marketing and Demand Generation Manager
Duration: 10
Key Responsibilities: Reporting to CEO
Responsible for managing and creating marketing campaigns focused on demand generation and sales results, developing communication and market positioning strategies.
Development of strategic guides, planning and execution of campaigns focused on generating demand and converting target accounts.
Creation and distribution of content in digital media, focusing on SEO and supporting the buyer journey.
Prospecting and managing partnerships for joint marketing initiatives and lead acquisition.
Organization of online and offline B2B events for prospects in niche segments, engaging up to 150 professionals.
Development and conduction of lead prospecting and qualification processes.
Creation and configuration of marketing and prospecting automation flows.
Monitoring results through acquisition channels and analyzing digital media investments, optimizing campaigns to reduce PPC and CPL.
Conducting HubSpot Marketing implementation projects for client, involving branding setup, access and domain configuration, tracking code setup; building landing pages, marketing automation flows, lead nurturing flows, emails, CTAs, campaigns and marketing reports.
Creation and execution of research for SAP to evaluate the commercial maturity of partners in Latin America and the Caribbean, delivering a personalized development plan.
Team dynamics: Facilitation of workshops to structure marketing strategies, including persona mapping, buying journey, content planning and strategic indicators.
