Candidate Profile

    Roo1094

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    About

    Experienced B2B Marketing professional with expertise in Account-Based Marketing, events, CRM, and prospecting in technology and services. _ Skilled in strategic marketing planning, executing demand generation and prospecting campaigns, with a strong focus on collaboration with sales teams, leadership alignment, and strategic partnership development.

    Proficient in

    Strategic marketing planningexecuting demand generation and prospecting campaignswith a strong focus on collaboration with sales teamsleadership alignmentand strategic partnership development.
    International

    No

    Availability

    Part-time or Full-time

    Experience

    10 years

    Previous Roles

    3

    Work History

    Digital Marketing Tutor
    Educational Content Coordinator
    Marketing and Demand Generation Manager

    Key Responsibilities in Most Recent Role

    Job Title: Marketing and Demand Generation Manager

    10 years
    • Reporting to CEO
    • Responsible for managing and creating marketing campaigns focused on demand generation and sales results, developing communication and market positioning strategies.
    • Development of strategic guides, planning and execution of campaigns focused on generating demand and converting target accounts.
    • Creation and distribution of content in digital media, focusing on SEO and supporting the buyer journey.
    • Prospecting and managing partnerships for joint marketing initiatives and lead acquisition.
    • Organization of online and offline B2B events for prospects in niche segments, engaging up to 150 professionals.
    • Development and conduction of lead prospecting and qualification processes.
    • Creation and configuration of marketing and prospecting automation flows.
    • Monitoring results through acquisition channels and analyzing digital media investments, optimizing campaigns to reduce PPC and CPL.
    • Conducting HubSpot Marketing implementation projects for client, involving branding setup, access and domain configuration, tracking code setup; building landing pages, marketing automation flows, lead nurturing flows, emails, CTAs, campaigns and marketing reports.
    • Creation and execution of research for SAP to evaluate the commercial maturity of partners in Latin America and the Caribbean, delivering a personalized development plan.
    • Team dynamics: Facilitation of workshops to structure marketing strategies, including persona mapping, buying journey, content planning and strategic indicators.

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