Candidate Profile

Roo1090

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About

Dynamic Marketing Technical Project Manager with a proven track record, excelling in stakeholder communication and technical project planning. Spearheaded high-impact software implementations, leveraging expertise in UNICA and CDP to enhance client marketing strategies. Demonstrated leadership in guiding diverse teams towards achieving efficiency improvements and surpassing client expectations.

Proficient in

Technical project planningStakeholder CommunicationQuality AssuranceHubspot Expert/Certificate Holder

International

Availability

Part-time or Full-time

Experience

9 years

Previous Roles

Work History

Implementation Consultant

Marketing Campaign Manager

Technical Project Manager

Key Responsibilities in Most Recent Role

Job Title: Marketing Campaign Manager

9 years

Collaborated with Cross- Functional Teams (Sales, Design and analytics) to ensure alignment and consistency across campaigns.
During my time as a Campaign Manager at Next Reason (Dual role while I’m doing technical project manager for our client I do our own internal marketing as well as a campaign manager), I used HubSpot for implementing our marketing and sales strategy from gathering leads to email nurture and closing deals.
Devised our own lead scoring system (Yes Hubspot has it’s own lead scoring) But I believe our niche is different and needs it’s own personalized lead scoring
Created a landing spot and Forms via hubspot for gathering leads
We also used hubspot in posting in our socials like Facebook, Linkedin, and Twitter.
Created our automation (If a contacts fills up a form what happens next)
I also managed our engineer’s ticketing system via hubspot operations hub
Developed and executed multi-channel marketing campaigns, achieving [specific results, e.g., X% increase in lead generation or Y% growth in conversions].
Collaborated with cross-functional teams (sales, design, and analytics) to ensure alignment and consistency across campaigns.
Optimized campaign performance through data analysis and A/B testing, improving ROI by [specific percentage or figure].
Managed marketing automation tools such as HubSpot, Salesforce, or Marketo to streamline workflows and nurture leads effectively.
Spearheaded audience segmentation strategies, leading to targeted outreach and improved engagement metrics.
Developed campaign dashboards and reported on key performance indicators (KPIs) to stakeholders, ensuring transparency and actionable insights.
Oversaw budget allocation for marketing initiatives, maintaining cost efficiency while delivering high-impact campaigns.
Trained and mentored team members, fostering a culture of continuous learning and innovation in campaign management.
Kept up-to-date with marketing trends to incorporate best practices and emerging technologies into campaigns.
Successfully launched Marketing campaigns using HUBSPOT CRM and Zoominfo, generating Leads and created brand awareness in the identity and access management space.

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