Candidate Profile

    Roo1089

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    About

    I am extremely passionate about digital marketing. I enjoy a challenge, I will make it my mission and conquer it. I am very hard working and driven in everything I do. I am a team player, but also work great alone without micro management. I love to share the knowledge I have gained, as it�s the most valuable gift to share. Growth and constant learning are very important to me.

    Proficient in

    Tableau Server & DesktopBudget ManagementMarketing StrategyLeadershipGoogle Analytics
    International

    No

    Availability

    Part-time or Full-time

    Experience

    10 years

    Previous Roles

    3

    Work History

    DV360 Platform Owner
    Marketing Lead
    Senior Marketing Lead

    Key Responsibilities in Most Recent Role

    Job Title: Senior Marketing Lead

    10 years
    • Oversee Global (Leading market: US) Media Buying (D2C) & Ads Revenue & Profitability Strategy through monitoring and influencing profitability (ROI) & Revenue (Scale) across all digital platforms for all owned DTC brands while also taking into account incrementallity across channels.
    • Various brands around men�s apparel, women�s shoes, supplements as a subscription and other Direct to Customer offers.
    • Use multiple data sources, attribution models (First Click, Last Click & Data Driven) & visualisations to analyse, draw insight to drive and inform decisions to improve ROAS while maintaining or improving volume/scale according to demand.
    • Strategise technical and market approach for Google Ads (Search, Display, Shopping, Performance Max, Video/YouTube & Connected TV video), GMP (DV360 & CM360) & Social (Facebook & Twitter).
    • Ad Angles, Channels, Geos, Audiences, Demographics, Bid Strategies, Time of Day etc.
    • Close collaboration with the Creative team to identify top performing ads to iterate on, new trends to try as angles and producing creative testing strategies to deliver actionable insights, across all platforms.
    • Setup, optimise and maintain campaigns on active platforms/channels.
    • Platforms include: Google & YouTube, Meta, Microsoft / Bing, Quora, TikTok, X, Reddit, Rumble, NextDoor, Newsbreak
    • Identify new opportunities through: _ New channels _ Product demand (search terms, internal & external trends etc.).
    • Creative engagement and identifying new angles or hooks for ads based on data & trends.
    • Measurement Tools (ie. CM360 Floodlights & Trackers), scripts & dashboards.
    • Click fraud protection (ClickGuard) & identifying bot traffic from various traffic sources.
    • Setup new platforms and ensure tracking, billing etc. is correct.
    • Implement test campaigns.
    • Gather learnings and optimisations.
    • Connect with platform representatives around best practices and performance.
    • Help new platforms (Rumble) beta test conversion tracking & bid strategies.
    • Forecasting to assist stock teams in managing stock.
    • Collaborate with CRM, IT (SEO & Dev), Product, Executive & Operational teams within the Revenue team to align strategy company wide.
    • Manage Monday.com boards to manage projects and tasks as well as set up boards to construct naming conventions & UTMs from user input, as well as managing processes for advertising.

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