Candidate Profile

Roo1087

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About

Highly organised and creative professional, well-versed in building, maintaining, and running successful data-driven and customer-centric innovative digital marketing campaigns. Bringing forth broad spectrum of marketing knowledge, coupled with focused campaign development abilities. Adept at creating and implementing client-centered, successful campaigns, aimed at improving overall business revenue and increasing brand awareness. Expertly utilising strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch-points. Passionate at building and executing systems, programs, and strategies to reach measurable and sustainable goals.

Proficient in

Data AnalysisFacebook AdvertisingLinkedIn AdvertisingEmail MarketingConversion Optimisation

International

Availability

Part-time or Full-time

Experience

11 years

Previous Roles

Work History

Digital Marketing Lead

Online Campaign Manager

Senior Paid Media Specialist

Key Responsibilities in Most Recent Role

Job Title: Digital Marketing Lead

11 years

Responsible for 40 million annual ad spend management.
Serve as Team Lead and Training Lead, hosting 10-week Google intensive training sessions with the company�s internal campaign management team.
Conduct Advanced Google Ads Advertising (Search-Display-YouTube)
Design Business KPIs and match them back to marketing budget based on data available.
Crafting of media strategy and channel selection to achieve campaign brief objectives.
Media schedule implementation and channel budget allocation.
Liaise with clients on strategy and current account performance and drive strategic frameworks to assist businesses in revenue growth.
Use an innovative and data driven approach, combined with creative thinking to achieve optimal results.

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