Candidate Profile

    Roo1077

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    About

    Certified digital marketer with 5 years of experience in paid and owned media. Strategic communications and engagement coordinator with a robust background in digital marketing and event management, adept at managing comprehensive campaigns and events. Proficient in cross-channel performance marketing including programmatic, search, affiliates, social media, and retargeting. Skilled in budget management, demand forecasting, and data-driven optimization to maximize ROI. Adept at using analytics tools such as Google Ads, SA360, and Google Analytics for performance measurement and reporting. Strong communicator with a track record in stakeholder management, innovation, compliance, and issue resolution in local markets. Proven ability to collaborate with performance agencies and internal teams to ensure effective, transparent, and secure media activities.

    Proficient in

    Budget ManagementDemand Forecastingand Data-Driven Optimization to Maximize ROI
    International

    No

    Availability

    Part-time or Full-time

    Experience

    6 years

    Previous Roles

    3

    Work History

    Asst. Digital Marketing Manager
    Performance Marketing Manager
    Social Media and Communications Assistant

    Key Responsibilities in Most Recent Role

    Job Title: Performance Marketing Manager

    6 years
    • Managed and optimized PPC accounts on Google Ads, Meta, and LinkedIn, tailoring strategies for diverse markets to maximize reach, engagement, and conversion across key global regions.
    • Revamped ad copy strategy, resulting in a 55% increase in optimization score across PPC accounts, significantly improving ad relevance and audience engagement
    • Spearheaded a campaign, driving a 3000% Return on Ad Spend (ROAS) by refining ad copies, adding promo extensions, and implementing targeted optimizations to resonate with both UK and international markets
    • Applied Google Analytics to conduct comprehensive A/B testing and analysis, evaluating click-through rates, engagement metrics, and conversion rates to drive continuous enhancement of user acquisition and retention for OUP’s brand objectives
    • Drove alignment of campaigns across Marketing and Development teams, as well as Sales and Design teams, to bolster conversions by 15% and elevate campaign ROI by 20%
    • Employed Tableau, Excel, and Google Analytics to deliver actionable insights and strategic recommendations on Sales, Marketing, and Customer Satisfaction KPIs, resulting in a 15% increase in customer retention, improved lead conversion rates, and a 20% revenue boost

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