Candidate Profile

    Roo1076

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    About

    Seasoned strategist with over 25 years of global experience in SaaS, B2B, and DTC environments, specializing in Performance Marketing, Conversion Rate Optimization (CRO), experimentation, e-commerce, growth, and digital strategy. Proven expertise in developing and executing digital growth strategies, managing growth programs, and leading cross-functional teams to drive measurable growth. Hands-on experience across all aspects of Performance Marketing, including PPC/SEM, Social Media, advanced data analysis, UX/UI design, A/B testing, funnel and user journey analysis, SEO, content marketing and email marketing.

    Proficient in

    Performance MarketingConversion Rate OptimizationExperimentation / AB testingData analytics and insightDigital strategy
    International

    No

    Availability

    Part-time or Full-time

    Experience

    25 years

    Previous Roles

    3

    Work History

    Conversion Rate Optimization Manager
    Ecommerce Channel Manager
    Team Lead: Conversion Rate Optimization

    Key Responsibilities in Most Recent Role

    Job Title: Conversion Rate Optimization Manager

    25 years
    • Developed and implemented a global front-end CRO strategy and optimization framework, overseeing research, ideation, prioritization, testing roadmaps, stakeholder engagement, and iterative analysis.
    • Served as Growth Product Manager to enhance in-product user experience and drive conversions from trials to paid customers through user experience analysis, design improvements, experimentation, and optimization.
    • Led and collaborated with cross-functional teams�design, UX, performance marketing, engineering, project management, product management, customer service, and sales�to implement and optimize strategies.
    • Executed data analysis and interpretation, reporting, and provided 360- degree feedback across the company to refine the experimentation framework continuously.

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