Candidate Profile

    Roo1066

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    About

    I am a qualified and an experienced marketing professional with over 13 years of experience in the financial services industry. Acknowledged for strengthening & scaling companies in highly competitive markets based out of India, EMEA & Brazil.

    Proficient in

    Social Media MarketingProduct LaunchesConceptualisation and release of sales enablers
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    14 years

    Previous Roles

    3

    Work History

    Associate Vice President - Product Marketing
    Chief Manager - Product Marketing
    Product Marketing Manager

    Key Responsibilities in Most Recent Role

    Job Title: Product Marketing Manager

    14 years
    • Launched merchant nurturing program to increase share of wallet
    • Collaborated with cross-functional teams to define product features & positioning statements
    • Launched full funnel product marketing campaigns across Europe and Brazil
    • Conceptualised and released sales enablers (pitch decks, one pagers, battle cards, e-brochures, demo videos, landing pages, whitepapers & blogs)
    • Results: Cross border payout campaign — Reach — 40800 users at 323 companies. CTR% (Click Through Rate) was 0.47% (63% above benchmark: 0.30%)

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