Candidate Profile

    Roo1065

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    About

    With over six years of experience in design and marketing, my passion lies in marketing strategy and being able to leverage my creativity to deliver impactful data-driven results. I enjoy developing innovative, data-driven strategies that bring a brand’s vision to life and resonate with audiences. By leveraging my design skills, I ensure those strategies are effectively communicated. I have a unique background in Politics and International Relations, which led me to offer a unique perspective on how brands interact with people and society. I have a proven track record of delivering high-quality designs, project managing, driving campaigns, and delivering KPI-focused strategies that deliver impactful results across various industries. Whether crafting strategic marketing ideas or leading the design of digital and print materials, I thrive in dynamic environments that require both creativity and analytical thinking. I’m committed to continual learning and growing my skills to stay ahead in the constantly evolving marketing landscape, with the goal of becoming an industry innovator and lead marketing strategist.

    Proficient in

    Marketing StrategyData AnalysisInbound Marketing Social Media AdsMarketing SalesLead Generation
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    7 years

    Previous Roles

    3

    Work History

    Design Lead
    In-House Designer and Digital Marketer
    Marketing Strategist and Digital Designer

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Strategist and Digital Designer

    7 years
    • Being a marketing strategist on the new business development team meant that I was responsible for creating strategic proposals and RFPs aimed at converting opportunities into leads.
    • My role involved developing strategies for a wide range of marketing services, including PR, digital marketing, branding, influencer marketing, content marketing, experiential marketing, podcast production, and holiday creation.
    • Managing the proposals and RFP processes, from analysis through to development, I ensured the delivery of KPI-oriented results.
    • I collaborated with cross-functional teams—branding, PR, and sales—to align on creative ideas, ensuring the timely delivery of projects.
    • Additionally, I conducted introduction meetings with potential clients to identify their business challenges and developed tailored strategies to address their needs.
    • I was also tasked with outbound marketing efforts, focusing on holiday strategies that targeted CEOs and CMOs, designed to drive sales and convert leads.
    • In my design role, I created visually compelling presentation templates for marketing proposals and RFPs, along with web banners and graphics that enhanced our digital presence and supported ongoing campaigns.

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